Spring Fair International implements vision for the future
Inspiration, innovation and improved customer experience are top of the agenda as Spring Fair organisers Emap Connect look forward to the forthcoming 2012 show.
The first stage of a comprehensive re-edit of Spring Fair International (SFI) began at the 2011 event following intensive ongoing consultation with visitors, exhibitors, trade associations and key industry figures.
By the time the show opens on February 5 2012, Emap will have invested over £1.2 million in marketing, show features and the international buyer programme.
From the moment they arrive at The NEC buyers will be assisted by over 100 extra ‘Here to Help’ staff, who have been drafted in specially for the February exhibition. Help will be at hand from designated ‘Bus Buddies’ on the cark park shuttles, Circle line buses and at bus stops and welcoming staff at The NEC will once again hand out free pastries to early bird arrivals.
Speaking of how the look as well as the feel of the show is being revamped for 2012, Young says: “A significant investment in interior design – from the new boulevards to carefully dressed halls – will help create a far more inspirational show environment in 2012. Trend-driven features, aspirational product zones, insightful seminars and styling tips from WGSN will help visitors to steer their way to the top of the retail tree in 2012.
www.springfair.com/future
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