Gifts Today magazine

New look for Home 2014

The new creative identity for Home 2014 has been revealed.

The images, which are to be used across all marketing material and will inspire the look and feel of the show, were taken on location at the home of acclaimed designer and Home 2014 exhibitor, Wayne Hemingway in West Sussex.

Designed and built by Wayne and his wife Gerardine, the house and grounds are an up-cycled playground full of finds and things to do, play on and relax. Built on over three and a half acres of land, the 5,000sq ft modern pad combines the feel of a large country pile with a New York loft. The main living space; a stunning open-plan kitchen and living room, is on the first floor amongst the trees.

The property and grounds provided the perfect location for the one day photo shoot, which was directed by award winning design agency Kent Lyons, who have worked with the Home team since the show's launch back in 2012

The shoot features products from a wide range of the Home 2014 exhibitors including Artek, Grand Illusions, LSA International, Tori Murphy, Jamie Oliver's Jme Collection, Royal VKB, Sabatier, Alessi, Robert Welch, House Doctor, 95% Assemblyroom, Authentics and Hemingway Design product for Bliss Home, G Plan and Graham & Brown.

The last few months have seen an ever increasing roster of leading international home brands added to the Home line-up including Haus, Denby, Wesco, Guzzini, Sebastian Conrans' Universal Expert Collection, Elia, Mastrad, ITTC with Designers Guild and Ted Baker, Design Icon's Artek who are making their first UK appearance for many years, beautiful Nordic bedlinen company By Nord and Scandinavian design house, Broste. They join hundreds of returning favourites at the 2014 show including Creative Tops, Mikasa, 95%,  Pad Home, Coach House, House, Ella Doran, Doctor, Forma House, Stelton, Royal Doulton, Bugatti, Royal VKB, Marimekko, iittala, Garden Trading, Grand Illusions, Eightmood, Jonathan Adler, Make International and hundreds more.  

Ian Rudge, Business Development Director for Home, says: "The Home philosophy is centred around style and substance, our mission being the creation an event that is demonstrably different from your run-of-the-mill trade show. We therefore invest heavily in the marketing and design of the show and were delighted to be able to do the 2014 creative shoot at Wayne's Sussex home. The house and grounds provided the perfect setting to display the diversity of beautifully designed products that retailers will find at the show in January."

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