41 Madison preview: Auratic
At the upcoming New York Tabletop Show, April 4-7, Auratic will showcase extensions to its successful Nomad Collection
Following the successful launch of Auratic’s Nomad Collection in both Black and in White last year, this Market the Auratic will extend the collection with new colours and new pieces.
Designed to be mixed and matched, the Nomad Collection delivers a well-crafted coupe shape, featuring an elaborate and organic textural design, which radiates and mirrors modern style and artistry, adding a unique look to the table.
Extensions to Nomad include serveware – an oval platter in both Nomad White and Nomad Black – and two new colours, the on-trend shades of Blue and Grey, giving the collection even more versatility.
Find Auratic on the 14th floor. www.auratic.com
About New York Tabletop Show
Two Iuxury Italian brands have landed at Forty One Madison and will be debuting new showrooms for the upcoming New York Tabletop Market. For both Ercolano and Mepra, their debut at the prestigious tabletop building in New York represents a strategic move to expand business in the North American market.
Renowned for its masterfully handcrafted inlaid wood boxes and furniture, and especially esteemed for its iconic tabletop designs, Ercolano has taken a 1,000-sq0ft showroom is on the 22th floor. While Mepra, the Italian factory that’s been manufacturing sleek, modern flatware, cookware, serveware, barware and tabletop accessories since 1927, will have a 1,500-sq-ft showroom on the 22nd floor.
In addition to these two new debuts, there are also plenty of showroom movements and renovations.
Nikko, world renowned Japanese tableware manufacturer, will open a new 1,500-sq-ft showroom on the 19th floor, while Vietri, one of the largest importers of Italian tableware and home décor, is expanding by 50 per cent with relocation to a new showroom on the 22nd floor.
And DeVine Corporation, home to premium brands including J. L. Coquet, Ercuis, Raynaud, and Royal Crown Derby, is undergoing a full renovation on the 9th floor, and will debut Italian brand SV Casa. SV Casa.
The annual breakfast seminar returns, this year with a star-studded panel discussing a hot topic – Etail vs. Retail – and taking place on April 5, and the following day on Thursday, April 6, is Interior Designer Day, with some 45 Forty One Madison showrooms offering Direct Designer Access. www.41madison.com