Gifts Today magazine

41 Madison preview: Lifetime Brands

During the upcoming New York Tabletop Show, April 4-7, Lifetime Brands will showcase an array of new dinnerware, glassware and giftware designs under its Mikasa brand

From the successful Mikasa brand comes at least new dinnerware designs. The new Daniela dinnerware on high-fired terracotta from Portugal features a pattern of intricate lace designs that are pressed into the ware front and back, while Mikasa Shane is a stoneware collection that mixes matte and shiny finishes and neutral brown with blue and white.

Among three new fine bone china collections, there’s Aiden with its unique marble design and Lena with its tonal botanical pattern. 

In Mikasa drinkware and giftware, new launches in include giftware, stemware and drinkware in Mikasa Electric Boulevard - European-made lead-free crystal collections featuring a contemporary silhouette highlighted by metallic swirling gold lines. 
New floral designs from Kim Parker for Gourmet Basics by Mikasa and two new handcrafted metal serveware ranges from recently-acquired brand Wilton Armetale complete the offer.

Find Lifetime Brands at 45 Madison Avenue.

About New York Tabletop Show

Two Iuxury Italian brands have landed at Forty One Madison and will be debuting new showrooms for the upcoming New York Tabletop Market. For both Ercolano and Mepra, their debut at the prestigious tabletop building in New York represents a strategic move to expand business in the North American market.

Renowned for its masterfully handcrafted inlaid wood boxes and furniture, and especially esteemed for its iconic tabletop designs, Ercolano has taken a 1,000-sqft showroom is on the 22th floor. While Mepra, the Italian factory that’s been manufacturing sleek, modern flatware, cookware, serveware, barware and tabletop accessories since 1927, will have a 1,500-sq-ft showroom on the 22nd floor. 

In addition to these two new debuts, there are also plenty of showroom movements and renovations.

Nikko, world renowned Japanese tableware manufacturer, will open a new 1,500-sqft showroom on the 19th floor, while Vietri, one of the largest importers of Italian tableware and home décor, is expanding by 50 per cent with relocation to a new showroom on the 22nd floor. 

And DeVine Corporation, home to premium brands including J. L. Coquet, Ercuis, Raynaud, and Royal Crown Derby, is undergoing a full renovation on the 9th floor, and will debut Italian brand SV Casa. SV Casa.

The annual breakfast seminar returns, this year with a star-studded panel discussing a hot topic – Etail vs. Retail – and taking place on April 5, and the following day on Thursday, April 6, is Interior Designer Day, with some 45 Forty One Madison showrooms offering Direct Designer Access.

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