Gifts Today magazine

41 Madison preview: Mepra

During the upcoming New York Tabletop Show, which runs April 10-13, Mepra will present its new flatware, designed in partnership with Pininfarina

At the New York Tabletop Show, which runs until April 10-13 at Forty One Madison, Mepra will unveil its new collection of flatware developed in partnership with Pininfarina, one of the most famous names in Italian design – a company driven by functionality, not just aesthetics.

Stile by Pininfarina is a refined flatware collection featuring an unmistakable design with pure lines.

In addition to showcasing its new Pewter Rainbow finish, a distressed version of its iridescent flatware that is dishwasher-safe and can be applied to any of the brand’s 44 flatware patterns.

Find the Mepra showroom on the 19th floor. www.mepra.it/en

About the New York Tabletop Show
Forty One Madison, the home of tabletop, housing more than 120 brands within its New York building, is set to welcome attendees to The New York Tabletop Market, April 10 13, with the promise of an information-packed seminar programme, an array of new products, and several renovated showrooms.

Breakfast seminar
Moderated by Industry veteran Warren Shoulberg and joined by Joe Derochowski, home industry analyst for NPD, and designer and trend forecaster Patti Carpenter, the annual breakfast seminar, on Wednesday, April 11 at 8am, will look at how the tabletop market can reinvent itself for the future. The team will present results emerging from a recent consumer survey conducted by NPD in partnership with Forty One Madison that examines dinnerware buying trends and preferences among today’s generation of shoppers.

“In commissioning this research, our aim was to help uncover the attitudes of consumers about dinnerware choices and purchases that can inform how our Forty One community of manufacturers and brands, retailers and buyers decide their business strategies,” says Kristi Forbes, director of Forty One Madison.

Showroom happenings
Revol, the French heritage brand of culinary porcelain that’s favoured by leading chefs and restaurateurs from around the world, has taken a space on the 19th floor. 

“Showing our designs at Forty One Madison gives Revol the opportunity to offer a creative space for chefs, buyers, interior designers and press to immerse themselves into our brand in one of our most important trade markets,” says CEO Olivier Passot. “I’m particularly proud to see Revol USA participating in its first New York Tabletop Show as our family-owned company celebrates its 250th anniversary.”

Ongoing and extensive renovations have yielded several gleaming new showrooms, plus there’s been some shuffling of companies into these refurbished locations. On the 3rd floor changes are apparent at Riedel and also to the space now occupied by Bauscher-Hepp which has relocated to the floor. Alessi, which teased its arrival at Forty One Madison during the fall show, is now officially open for business on the 8th floor. A move to that floor also has brought a new look to Nikko. And on the 12th floor, The Jay Companies has undergone a sweeping transformation.

Other updates
The building has upgraded its elevators to a destination dispatch system for greater efficiency. Visitors going to the same floors will be grouped to the same elevators to optimise travel. Forty One Madison ambassadors will be on hand to guide use. “This change will be a bit of an adjustment, but we trust that guests will appreciate the time-savings that comes with the new system,” says Kristi.

On the social media front, Forty One Madison is continuing its Tastemaker Takeover programme, with notable industry influencers signing on to the @41Madison Instagram to snap and share photos of their favourite products and trends seen at Market. Followers can track Instagram takeovers from: April 10: Tori Mellott, senior design + market editor for Traditional Home; April 11: Tanya Zaben, founder of blog Interior Monologue; April 12: Elizabeth Bolognino, interior designer; and April 13: Peti Lau, interior designer.

www.41madison.com




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