Gifts Today magazine

41 Madison preview: Porcel

During the upcoming New York Tabletop Show, April 4-7, Porcel will present three new colourful collections

Porcel will showcase its three new colourful collections, Violet (purple and pink), Olivia (green hues), and Louise (blues), which uses handmade techniques with a traditional approach combined with bold hues, in the delivery of collections that work standalone or mixed and matched.

More than just colour though, Porcel’s aim with these new collections, says commercial director Paulo Amaro, “is to deliver uniqueness in each piece, thereby adding texture and gold to selected pieces using a handmade process specially developed by the Porcel Studio, and combining it with colour.”

Each collection combines full-colour pieces with textured pieces enhanced with golden details. Dinner, tea and coffee sets are available for each collection but any piece can be purchased individually.

Find Porcel on the 9th floor.

About New York Tabletop Show
Two Iuxury Italian brands have landed at Forty One Madison and will be debuting new showrooms for the upcoming New York Tabletop Market, along with two iconic French brands Daum and Haviland & Co., which are taking a showroom. For all four brands, their debut at the prestigious tabletop building in New York represents a strategic move to expand business in the North American market.

Renowned for its masterfully handcrafted inlaid wood boxes and furniture, and especially esteemed for its iconic tabletop designs, Ercolano has taken a 1,000-sq-ft showroom is on the 22th floor. While Mepra, the Italian factory that’s been manufacturing sleek, modern flatware, cookware, serveware, barware and tabletop accessories since 1927, will have a 1,500-sq-ft showroom on the 22nd floor.

In addition to these two new debuts, there are also plenty of showroom movements and renovations.

Nikko, world renowned Japanese tableware manufacturer, will open a new 1,500-sq-ft showroom on the 19th floor, while Vietri, one of the largest importers of Italian tableware and home décor, is expanding by 50 per cent with relocation to a new showroom on the 22nd floor.

And DeVine Corporation, home to premium brands including J. L. Coquet, Ercuis, Raynaud, and Royal Crown Derby, is undergoing a full renovation on the 9th floor, and will debut Italian brand SV Casa. SV Casa.

The annual breakfast seminar returns, this year with a star-studded panel discussing a hot topic – Etail vs. Retail – and taking place on April 5, and the following day on Thursday, April 6, is Interior Designer Day, with some 45 Forty One Madison showrooms offering Direct Designer Access.

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