Alessi celebrates 25 years of Juicy Salif
Discover exciting new lemon-squeezing introductions from Alessi during this week’s annual design week Fuori Salone 2015 in Milan
For this year’s Milan Design Week, which takes place in Milan from April 14-19, Alessi will be celebrating the 25th anniversary of what is, according to Alberto Alessi, “the most controversial lemon squeezer of the century”.
The Juicy Salif, designed by Philippe Starck in 1990, will be presented in two new special editions: one in white, alluding to the purity of intent by both designer and producer, and an edition in cast bronze, limited to 299 copies, and emphasising the special and artistic quality that the object emanates.
The Alessi showroom on via Manzoni in Milan will also this week host a special installation to celebrate the Anniversary. A two-metre Juicy Salif in aluminium will take pride of place in the main showroom window.
A second Juicy Salif designed at 160cm in white will take centrestage inside the showroom. Visitors will be invited to decorate the white lemon squeezer with messages and images leaving their mark on this design icon.
Alessi products will also be part of “Arts & Foods: Rituals since 1851”, Triennale di Milano’s new exhibition opening this April.
This week, check out the Alessi Flagship Store Milan, via Manzoni 14-16, Milan. The exhibition opens Tuesday 14 - Sunday 19 April 2015
Tuesday 14: 10 am – 9 pm
Wednesday 15 to Saturday 18: 10 am – 8 pm
Sunday 19: 11 am – 7 pm.
Cocktails will take place on Tuesday 14 April from 6 – 9 pm
In addition to Alessi, Fuori Salone will present new products and installations from other world-renowned companies and designers such as Alma Nigel Coates, Made in Ratio by Brodie Neill and Dedar.