Gifts Today magazine

Ambiente bigger and better

Ambiente 2017 closes its doors after welcoming more exhibitors and more visitors, with a 4 per cent high in visitor numbers and more international visitors than ever before

After five energy-charged days, the world’s leading trade fair closed its doors on a high. Altogether, 142,000 buyers from 154 countries (2016: 135,988 from 142 countries) made their way to Frankfurt for this pivotal consumer-goods fair, an increase of almost four per cent.

There, 4,454 exhibitors from 96 countries (2016: 4,386 from 95 countries1), presented the latest trends and innovations on 308,000 square metres (gross) in 27 exhibition halls.

“Ambiente is the international summit meeting of the consumer-goods industry”, says Detlef Braun, Member of the Executive Board of Messe Frankfurt. More than half of all visitors – 55 per cent – came to Frankfurt from outside Germany. Moreover, the percentage of international exhibitors reached the record level of 80 per cent. 

“Also particularly impressive is the increase of almost four per cent in the number of visitors, which was split equally between German and international visitors. At Ambiente, representatives of the trade from all over the world expand their networks of contacts and place orders”, adds Detlef Braun.

Top German and international decision makers were also better represented than in 2016, and this ensured good export business and a positive atmosphere in the halls. The top ten visitor nations after Germany wereItaly, China, France, the USA, Spain, the United Kingdom, the Netherlands, Switzerland, South Korea and Turkey. 

Over 3,000 visitors came to Frankfurt from the United Kingdom, this year’s Ambiente Partner Country, an increase of around 200 over last year. There was also above-average growth in the number of visitors from China, Hong Kong, Taiwan and Vietnam, as well as the USA, Canada, Australia, Russia, the United Arab Emirates and South American nations, such as Brazil, Uruguay and Argentina.

Parallel to this, there was a significant upsurge in the number of visitors from Germany: “Ambiente, the leading international consumer-goods trade fair, is also the number one for the German retail trade. Covering the dining, living, and giving sectors, Ambiente is the professional venue for numerous German retail outlets where they order large parts of their assortment. The trade had the opportunity to discover the main trends and order the latest products”, said Thomas Grothkopp, Director General of the German Home and Office Association (Bundesverband Wohnen und Büro e.V. – BWB). And this was underscored by an unchanged high level of satisfaction revealed by the visitor poll: 95 percent said they were satisfied with the fair.

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