Gifts Today magazine

Ambiente celebrates company successes with cake

The world’s leading trade fair congratulates companies on outstanding corporate anniversaries with cakes

What do Charlemagne and Ambiente, the world’s leading trade fair for the consumer-goods sector, have in common? There are 1,254 years between his coronation in Rome on Christmas Day AD800 and this year’s Ambiente. And, with only a year’s difference, this is the total number of years covered by the history of ten exhibitors who were honoured at Ambiente on the occasion of their corporate anniversaries in 2014.

Accordingly, Messe Frankfurt had a sweet surprise in store for some of the 4,724 exhibitors. To mark special anniversaries, Nicolette Naumann, Vice President Ambiente / Tendence, and her team presented representatives of the companies selected with extraordinary cake creations.

“Once a year, the whole sector gets together here in Frankfurt and we take advantage of this opportunity to thank our exhibitors for a successful and amiable working relationship with visually appealing and tasty cakes. Behind every anniversary there is a very special and individual corporate history”, says Nicolette Naumann.

Each cake is an artistic masterwork. Traditionally, the designs are inspired by the product lines and corporate brands of the individual exhibitors. The companies singled out for this distinction during the five-day consumer-goods fair in February were Alfi GmbH (100th anniversary), Ballarini Deutschland GmbH (125th anniversary), Boltze Gruppe GmbH (50th anniversary), Bredemeijer Group B.V. (100th anniversary), Cesky Porcelan A.S. (150th anniversary), Ed. Wüsthof Dreizackwerk KG (200th anniversary), ELO-Stahlwaren K. Grünewald & Sohn GmbH & Co KG (80th anniversary), Hutschenreuther (200th anniversary), Rotho Kunststoff AG (125th anniversary) and Stölzle Lausitz GmbH (125th anniversary).

The next Ambiente will be held from 13 to 17 February 2015.

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