Gifts Today magazine

Ambiente blog begins

From now, you can find up-to-the-minute stories and news relating to themes of the world’s leading fair

Ambiente is significantly extending its presence in the blogosphere. As of now, there will be stories and news relating to the themes of the world’s leading fair at www.ambiente-blog.com.

“With the new Ambiente blog we want to make new target groups enthusiastic about Ambiente’s product worlds. The blog adds to our extensive commitment in the field of exhibitor and visitor communication. In this way, we can communicate exciting topics with an emotional approach“, says Yvonne Clemens, Head of Marketing Communication/Advertising at Ambiente and Tendence, the consumer-goods fairs at Messe Frankfurt. 

In the coming weeks and during the fair itself, the rubrics ‘Table & Kitchen’, ‘Gifts & Accessories’, ‘Furnishing & Decorating’, ‘Trends & Talents’ and ‘Events’ and ‘Heads’ will provide entertaining information about lifestyle themes around the fair.

Naturally, bloggers from at home and abroad are invited to report about Ambiente via their channels. On 14 and 15 February, the blogger lounge in the Esprit Room in Hall 9.1 will become the ‘Newsroom’ for German and international bloggers. They can work there, network, exchange impressions and charge the proverbial batteries. Interested bloggers can register using the keyword ‘Blogger-Lounge’ on the Messe Frankfurt website at: https://akkreditierung.messefrankfurt.com.

Along with the Ambiente blog and the blogger-lounge, a group consisting of 15 selected bloggers from the United States – the partner country – will be coming to Ambiente. Focussing on trends and designs, they will report on innovations at the fair in the fields of Dining, Giving and Living. In cooperation with Modenus, a design portal with an international blogger network, invitations were extended to leading high-reach US bloggers with design expertise.

Ambiente, the leading international trade fair
Ambiente is the leading international trade fair for products for the table, kitchen and housewares, gift and decorative articles, and interior design concepts and furnishing accessories. Ambiente is ‘The Show’ for the entire sector and, thanks to its unique horizontal and vertical range of products, unrivalled worldwide. For five days at the beginning of the business year, 2014, more than 4,700 exhibitors showed their new products and innovations for the coming season to 144,000 trade visitors from over 160 countries. The world’s leading consumer-goods fair is also distinguished by a wide variety of events, promotional programmes for young people, trend presentations and awards ceremonies. www.messefrankfurt.com



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