Gifts Today magazine

Ambiente presents bulk-buy platform

Some 1,500 companies will present their ranges in the Passage area of Ambiente, including in the Dining segment, from February 10-14

With bulk-traded goods being shipped by the container load, the structure and transparency of the product ranges are key prerequisites for entrepreneurial success. Altogether, some 1,500 companies from 55 nations present their product ranges in the Passage section of Ambiente from 10 to 14 February.

Covering 50,000 square metres on five levels of Hall 10, Passage is split into three main sections: Dining, Giving and Living. Buyers also benefit from the exhibitors’ expertise in international trade.

Underscoring the importance of the sourcing business, Nicolette Naumann, Vice President Ambiente, says, “Passage is an essential element of Ambiente. Frankfurt is the leading market place for the bulk trade outside China. Every year, Ambiente is the setting for first-class contacts and future-oriented agreements.”

Passage is a platform with products ranging from the hand-made to the industrially produced. Although the large quantities involved are particularly relevant for buyers from department stores and online portals, they also attract trade chains. Passage also takes account of the constantly growing consumer demand for sustainable products with 78 exhibitors whose products or product series meet ethical and / or ecological requirements. Once again, the Ethical Style Guide with details of all such exhibitors offers visitors transparency for understanding sustainable products and orientation for finding manufacturers at the fair.

At Passage, short walking distances make the global spectrum of goods from countries such as Ethiopia, Brunei, China, India, Korea, Morocco or Peru even more attractive. In the Passage Gifts section in Hall 10.0, bulk buyers will find gift articles, such as games, arts & crafts, stationery and fashion accessories, e.g., bags, scarves, shawls and jewellery. At Passage Home in Hall 10.1 and at Passage Home & Garden Select in Hall 10.2, they can discover home accessories, occasional furniture, textiles, luminaires and decoration ideas, as well as outdoor and garden accessories. Products for the table, kitchen and household are offered by exhibitors in Passage Table & Kitchen Select in Hall 10.3 and Passage Dining & Housewares in Hall 10.4.



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