Gifts Today magazine

Chinese design focus at Ambiente

Ambiente to showcase product that shows China is on its way to the high table of international design

From “Made in China” to “Designed in China” – not only has the Chinese economy grown at a bewildering rate in the last decade, Chinese design, too, has undergone a breathtaking change.

“Chinese design students and design studios are devising projects, which have their own stamp on them, are winning design awards and are in the process of creating a major shake up on the international design scene with their contributions. We can indeed speak of sensing that we are at the beginning of something big,” says Hansjerg Maier-Aichen, Professor for Product Design at Karlsruhe University for Design (HfG) and Guest Lecturer at the China Academy of Arts in Hangzhou, China since 2006.

In that same year, the Chinese government passed a number of development plans to further the cause of the Chinese creative industries. As a result, design courses were promptly organised at almost every university in the country. And in just a few years, a new generation of designers has grown up, who have struck out in completely new directions in terms of both architecture and design.

This is not only evident in the major cities of China, it is also clearly demonstrated in the products that Chinese companies exhibit at international trade fairs like the consumer-goods fair, Ambiente. From 13 to 17 February, Chinese companies such as Inhesion Industrial, Loveramics, Miracle Dynasty Fine Bone China and Topchoice Industries will be presenting their new designer products to a trade and professional public at the world's leading trade fair in Frankfurt am Main.

“What we are currently seeing in terms of original design work from China is operating at a very high level. Particularly exciting are designs in which traditional techniques and patterns, such as influences from the Ming era, receive new interpretations,” says Nicolette Naumann, Vice President Ambiente/Tendence.

China is also represented this year in 'Talents', a section dedicated to young designers, where Mario Tsai, with his ZZ Design Studio label from Hangzhou, will be exhibiting his designs for small furniture items and lamps.

In the past, it was often precisely the export-oriented Chinese companies that preferred to work with European designers.

As a result of China's economic rise to become the world's largest trading nation, consumer demands and expectations have themselves changed. Just as the domestic market in China has attracted the attention of these companies, home-grown designers are more and more in demand, as well. International suppliers, too, increasingly employ Chinese designers, so as to be able to offer the Chinese market products 'Designed in China'.

The impact of Chinese design will be on display at the stands of a whole raft of exhibitors at the up-coming Ambiente, in Frankfurt am Main from 13 to 17 February 2015.

About Ambiente

Ambiente is ‘The Show’ for the entire sector and, thanks to its unique horizontal and vertical range of products, unrivalled worldwide. For five days at the beginning of the business year, 2014, more than 4,700 exhibitors showed their new products and innovations for the coming season to 144,000 trade visitors from over 160 countries. The world’s leading consumer-goods fair is also distinguished by a wide variety of events, promotional programmes for young people, trend presentations and awards ceremonies.

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