Gifts Today magazine

Applications for Ambiente's creative platforms now open

Creative and innovative companies can now apply for the leading trading fair Ambiente’s exciting platforms, such as Design Plus, Solutions and Speed-dating

From 13 to 17 February 2015, Ambiente, the international consumer‑goods fair in Frankfurt am Main, will be revealing next year’s new products. With renowned competitions such as Design Plus, informative product shows such as Solutions and innovative journalistic offerings such as Speed-Dating@Ambiente, the consumer-goods event provides appreciable added value for exhibitors, traders and journalists.

“As the world’s leading trade fair with more than 4,700 exhibitors, Ambiente is unequalled in the variety of products it has on offer and provides an ideal platform for showcasing innovations. Our competitions, displays and product presentations are a valuable aid to orientation for visitors and serve as a guide that will take them through our exhibitors’ innovative offerings”, says Nicolette Naumann, Vice President Ambiente/Tendence.

Design Plus 2015: renowned seal of quality
Until 3 December 2014 exhibitors at Ambiente can submit products that demonstrate a special design quality and have not been on the market more than two years at the time Ambiente 2015 begins. For more than three decades, the prestigious Design Plus award has paid tribute to innovative design and is one of Germany’s leading design competitions. In addition to aesthetic demands, good design must also satisfy functional and ecological criteria. The criteria set by the international jury of experts are: design quality, practical value, technical excellence, environmental quality and overall concept. Apart from a one-off registration fee of €155 plus statutory VAT per exhibitor there are no further costs to be borne by the applicants and the winners. The exhibition is open to visitors on all days of the fair in the highly frequented Galleria 1 between Halls 8 and 9. Further information and applications: designplus@messefrankfurt.com

Solutions 2015: cleverly solved
In cooperation with product designer Sebastian Bergne, the Solutions special presentation will display new products that impress on account of their particular usefulness, clever handling, an exciting idea or the innovative use of materials. The special show in the foyer of Hall 4.0 will once again be a crowd puller at Ambiente 2015. One of the reasons for this is the straightforward, industrially inspired design of this special production. As part of the show, short film clips will provide the perfect medium for demonstrating the special features of each selected product. This will enable purchasers to convince themselves of the advantages of potential sales hits without the need to spend a great deal of time on their decision. Products may be submitted as long as they are launched within a maximum period of one year before the commencement of Ambiente 2015. Application and participation are free of charge. Until 3 December 2014 exhibitors at Ambiente have the opportunity to submit their latest innovative products for the Solutions show and to apply: solutions@messefrankfurt.com

Speed-Dating@Ambiente: the hottest innovations in the shortest possible time
‘Speed-Dating@Ambiente’ is now entering its third round. On 15 February, the Sunday of the fair, Ambiente exhibitors will once again have the unique opportunity to show international media representatives their hottest innovations in the shortest available time. The programme in the Dimension Room in Hall 4.2 includes three thematic blocks:
12:00 hrs: Spotlight bath
13:30 hrs: The trendy theme of personal accessories
15:00 hrs: Baking is the new cooking

A total of 36 companies will have the opportunity to display one of their currently most innovative products in compact form and spend three minutes presenting it in English to the representatives of the media. The journalists will then have two minutes for questions. After these five minutes are over, the next company will be given the opportunity to present its product to media representatives. To guarantee fairness for all participants, this time limit will be strictly observed. Further information and application by 5 January 2015: presse.ambiente@messefrankfurt.com

Ambiente, the leading international trade fair
Ambiente is the leading international trade fair for products for the table, kitchen and household, gift articles, jewellery, wellness and fashion requisites, as well as decorative products, interior design concepts and furnishing accessories. Ambiente is ‘The Show’ for the entire sector and, thanks to its unique horizontal and vertical range of products, unrivalled worldwide. For five days at the beginning of the business year, 2014, more than 4,700 exhibitors showed their new products and innovations for the coming season to 144,000 trade visitors from over 160 countries. The world’s leading consumer-goods fair is also distinguished by a wide variety of events, promotional programmes for young designers, trend presentations and awards ceremonies.
Note for journalists: 
You will find further information and high-resolution photographs of Ambiente on the internet at www.ambiente.messefrankfurt.com/journalists



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