Gifts Today magazine

Ambiente India interest revs up

Ambiente India's launch edition continues to draw attention from the industry, receiving overwhelming response

With just three months to go, anticipation among the Indian Interior Decor and Home Accessories market continues to rise with the launch of Ambiente India, the new international offspring of the world's most important consumer goods trade fair, on the subcontinent. Organised by Messe Frankfurt India in association with the Export Promotion Council for Handicrafts (EPCH), Ambiente India is scheduled to be held from June 19-21 2014 at Pragati Maidan in New Delhi.

The exposure to global lifestyles and increase in disposable incomes have created a conscious desire among Indians for luxury living. The trend of branded luxury residences and customers' willingness to splurge on premium products is also picking up. Against this background, the launch of Ambiente India will present an ideal platform for domestic and international brands to cater to the evolving consumers needs.

Spred across 1,400 sqm of space in its first year, new and leading brands are expected to come together to showcase their most comprehensive collection of home accessories, separated into three clearly structured categories of Dining, Giving and Living.

Messe Frankfurt's involvement in bringing an internationally acclaimed show to India provides added advantage to the Indian Home Decor and Accessories sector. Mr Raj Manek, managing director, Messe Frankfurt India, stated: "We intend to create a bridge for local exhibitors to expand their brands in international markets, while allowing an opportunity to Indian interior designers, architects and retail chains to explore next season's home fashion trends.

Major industry players have already confirmed their participation at Ambiente India and will present a unique selection of indoor and outdoor home accessories set to dominate Indian retailer stores in the coming festive season. Looking forwawrd to launching his new collection at Ambiente India, Mr Pradeep Bhansal, general manager - international sales & marketing, Winners IPL, exclaimed: "We are very glad that Messe Frankfurt has decided to bring Ambiente to India. An international platform like this will help us reach out to both Indian consumers and international collaborators. We will be launching our latest kitchenware and luxury home design collection at Ambiente India to gauge the market response before they hit the stores this Diwali season."

The Indian home fashion and decor market is valued at over Rs. 14,000 crore (USD 23.30 billion) with an average rowth rate of 10 per cent. Moreover, India's growing desire for luxury and premium products is attracting interest from around the globe with exhibitors ready to expand their brands into the Indian market. Commenting on his entrance in the Indian Home Decor and Accessories market through Ambiente, Mr. Michael Schueller, managing director, Ritterwerk GmbH, stated: "The opportunities in the Indian market for 'made in Germany' brands like ours is what has pulled us here. We have been exhibiting at Ambiente rankfurt for many years. Being one o fthe most reputed international trade fairs, it couldn't have been timed more perfectly for us in order to launch our Ritter-branded lifestyle products in India. We look forward to the Indian edition of the fair and are hopefull of a successful start in India."

With more than 100 years of expertise in organising trade fairs across the globe combined with Messe Frankfurt's reputation in delivering a serious business platform, Ambiente's debut in India is set to attract interior designers, decorators, architects, wholesalers, retailers, and modern traders as visitors; and will prove an ideal destination for networking, knowledge sharing, and identifying opportunities and avenues for future business prospects.

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