Ambiente, the world’s leading consumer-goods fair, was officially opened this morning by representatives of the German government, the City of Frankfurt am Main and the Italian government. The opening speech was held on behalf of the German government by Michael Roth, Member of the German Parliament and Minister of State for Europe in the Ministry of Foreign Affairs. He said: “I am delighted that Italy is this year’s Ambiente Partner Country.
And I say this not only as a lover of elegant design but also, in my capacity as Minister of State for Europe, because Italy is one of our closest European economic and political partners. The German-Italian friendship has always been at the core of European unity and one of the keystones of the European Union.”
The City of Frankfurt am Main was represented by Mayor Peter Feldmann, who said, “With Ambiente, the City of Frankfurt once again becomes the heart of a global sector, the consumer-goods industry. Here, manufacturers and retailers from all around the globe meet; here, they find goods from all different segments, stock up with the products they need and gain inspiration from the latest innovations.”
Alessandro Gaudiano, Deputy Head of Mission, Embassy of Italy in Berlin, also took part in the opening ceremony in honour of the choice of Italy as this year’s Partner Country.
A subsequent tour of Ambiente gave the representatives of both countries, as well as the Mayor of the City of Frankfurt, a chance to see the huge range of products on show. One of the stops on their tour was the ‘La Dolce Vita’ special exhibition by designer Paola Navone, which presents the spectrum of Italian design in its entirety.
One of the topics discussed with the CEOs and representatives of the exhibitors was the current situation in the consumer-goods sector. Detlef Braun, Member of the Board of Management of Messe Frankfurt GmbH, considers the economic climate to be buoyant at present: “The economic signals are set to go: the best prerequisites for good business at the world’s leading trade fair for the sector.”
This year, 4,387 exhibitors from 96 nations (2015: 4,814 exhibitors, 95 countries*) are showing their new products, trends and innovations for the tableware, kitchen, household, gifts, decorative articles, home concepts and furnishing accessory segments at the fully booked-up trade fair for the consumer-goods sector. Due to the construction work for the new hall 12, which is just beginning, this year’s Ambiente occupies 308,000 square metres of exhibition space (gross) compared to 328,400* in 2015.
Ambiente also stands for a variety of events, promotional programmes for young designers and trend and design shows whereby the presentation by this year’s Partner Country, Italy, ranks among the absolute highlights of the fair. On ‘Italy Day’ (15 February), there will be a comprehensive programme of events revolving around the Italian way of life, wining & dining and new products from Italy. Also on this day, actor Mario Adorf, who symbolises ‘la dolce vita’ more than anyone else in Germany, will visit Ambiente.