Gifts Today magazine

Ambiente 2015 increases internationality

Boasting exhibitors from some 94 countries and with 53 per cent of visitors from outside Germany, the recently-held Frankfurt fair is the most international it has ever been

Ambiente in Frankfurt am Main closed its doors today with an increase in the number of exhibitors and a record level of internationality on both the exhibitor and visitor sides.

For five days, 4,811 exhibitors from 94 countries (2014: 4,749 exhibitors from 89 countries*) presented their latest products to the global consumer-goods market on an area of 328,500 square metres (2014: 328,500 square metres*). Altogether, 135,000 buyers from 152 countries made their way to Frankfurt for the leading trade fair of the consumer-goods sector (2014: 143,789 from 161 countries*).

“Ambiente is the world’s leading trade fair for the consumer-goods market and this year’s edition was more international than ever before. The standard of visitors here is outstanding. Despite the challenging economic and political climate, the indicators in Germany and worldwide are pointing to ‘consume’”, said Detlef Braun, Member of the Executive Board of Messe Frankfurt GmbH.

Also pleased with the results of the fair was Thomas Grothkopp, Managing Director, German Glass, Porcelain and Ceramic Association (Bundesverband für den gedeckten Tisch, Hausrat und Wohnkultur – GPK), who said, “Ambiente 2015 was held against the background of a positive economic environment and this was apparent on all five days of the fair.”

This year, the proportion of trade visitors from outside Germany reached 53 percent (2014: 51 percent) – more than ever before. The top ten visitor nations after Germany were Italy, France, the Netherlands, Great Britain, Spain, the USA, Switzerland, China, Turkey and Poland. There was an increase in the number of visitors from important European consumer-goods markets, such as Denmark, France, Portugal and Spain. Above average increases were also noted in the number of visitors from the Middle East and Asia, especially from the world’s most populous consumer-goods markets, China and India. Due to the prevailing political situation, there were, as expected, fewer visitors from Russia and the Ukraine.

The level of orders placed by German customers was also very good. For example, Hamid Yazdtschi, CEO of Gilde-Handwerk Macrander GmbH, said, “The combination of the good economic situation in Germany and the outstanding environment at the fair ensured a good result because German buyers placed lots of orders for both immediate delivery and for the Christmas business.” No less positive was Michael Kasper, General Manager Consumer Goods Germany of WMF: “This year’s Ambiente was a complete success for us. The mood was very good. We had many excellent discussions and our exhibition stand was always full."

On the visitor side, the level of satisfaction remained unchanged from last year at the very high level of 96 per cent.

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