Elizabeth Hurley visits Ambiente
Actress, model and businesswoman Elizabeth Hurley went Power Shopping with Detlef Braun, member of the executive board of Messe Frankfurt at Ambiente 2017
Although she came in mufti and without any of the insignia of power, she was still the centre of attraction: in an azure costume and with a brilliant smile, Queen Helena paid a visit to Ambiente in Frankfurt am Main today. In everyday life, the star of the highly successful The Royals TV series answers to the name Elizabeth Hurley and is famed worldwide from innumerable film and television productions.
Hurley was particularly interested in the golden dinner service and artistic vases made by the renowned Meissen porcelain manufactory. At Arthur Price, one of Britain’s oldest manufacturing companies, the style icon found matching cutlery in solid sterling silver.
However, innovations and classic products by Waterford Wedgewood, Portmeirion, Khala and Rösle were also sources of delight and astonishment for Elizabeth Hurley.
“The range at Ambiente is amazing! I love power shopping. But so many different styles, shapes and structures – WOW! Now I know what a trend factory looks like from inside!”
Elizabeth Hurley was also visibly impressed by the UK Partner Country presentation. The fact that Ambiente 2017 is so dominated by the Union Jack is thanks very much to the work of the exceptional Scottish designer Janice Kirkpatrick who, under the heading Providence & Provenance spotlights the outstanding design expertise of the United Kingdom in an elaborate special exhibition.
Ambiente, the leading international trade fair
Ambiente is the world’s leading international trade fair for products for the table, kitchen and household, gift articles, jewellery and fashion requisites, as well as decorative products, interior design concepts and furnishing accessories. Ambiente is ‘The Show’ for the entire sector and, thanks to its unique horizontal and vertical range of products, unrivalled worldwide. For five days in early 2016, some 4,400 exhibitors showed their new products and innovations for the coming season to 137,000 trade visitors from almost 150 countries. The world’s leading consumer-goods fair is also distinguished by a wide variety of events, promotional programmes, trend presentations and awards ceremonies.