Gifts Today magazine

Designer selected for Ambiente 2016

With Italy chosen as the fifth Ambiente Partner Country, Paola Navone to design the Partner Country presentation for the 2016 show

Paola Navone has been chosen to create the special presentation for Italy, the Partner Country of Ambiente 2016.

 Detlef Braun, Member of the Executive Board of Messe Frankfurt GmbH, announced this officially at a press conference in her home town, Milan: “Italy and Germany are linked not only by important cultural and economic relationships. Italy is also a country renowned for outstanding design. Therefore, we are delighted that Paola Navone, a personality of high standing on the international design scene, has agreed to create the Ambiente Partner Country presentation.

The presentation of products distinguished by particularly good design is an important aspect of the world’s leading trade fair for consumer goods and Paola Navone is looking forward to this exciting project: “The know-how that makes the Italian design industry unique in the world will be the protagonist at the partner country presentation. With its many companies big and small. With its endless stories to tell. Stories of centenary craft traditions of entrepreneurs, of courageous complicity between creation and production that have built in so many ways - and still build - the history of design in Italy.”

With her creations, Navone has not only made a name for herself on the Italian design scene. Back in the eighties, she developed her own unique, internationally acclaimed style. During her career, she has worked for companies such Alessi, Egizia, Natuzzi, Reichenbach and Roche Bobois. Moreover, she has been the creative director of the Italian furniture manufacturer, Gervasoni, since 1998.

Paola Navone has ties to Ambiente going back many years. She has curated and designed several special presentations for Messe Frankfurt, including the product displays of the ‘extra – soft touch’ and ‘extra – remix’ series at Ambiente 1997 and 2001 respectively. She also designed Café ‘Waterbar’ at Ambiente 2005.

Following Denmark, France, Japan and the USA, Italy is the fifth Ambiente Partner Country and visitors and exhibitors can look forward to another impressive presentation. It addition to the Partner Country presentation, the plans also include a Partner Country Day with exhibitor activities and events.

Ambiente, the leading international trade fair
Ambiente is the world’s leading international trade fair for products for the table, kitchen and household, gift articles, jewellery, wellness and fashion requisites, as well as decorative products, interior design concepts and furnishing accessories. Ambiente is ‘The Show’ for the entire sector and, thanks to its unique horizontal and vertical range of products, unrivalled worldwide. For five days in early 2015, more than 4,800 exhibitors showed their new products and innovations for the coming season to 135,000 trade visitors from over 150 countries. The world’s leading consumer-goods fair is also distinguished by a wide variety of events, promotional programmes for young people, trend presentations and awards ceremonies.

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