Ambiente's partner country event takes shape
Scott Henderson to design the US Partner Country presentation at the world’s leading consumer-goods fair
Next year, the world’s leading trade fair for the consumer-goods sector welcomes the United States of America as its Partner Country.
At a press event for the US design and trade press in New York, Scott Henderson was introduced as the designer of the American Partner Country presentation at Ambiente 2015. “Scott Henderson is distinguished by an uncompromising and unmistakable design style, especially when it comes to designing consumer goods. He has a great talent for giving mundane articles a playful quality without impairing their functionality and we are delighted he has agreed to create the very popular Partner Country presentation at the next Ambiente”, said Nicolette Naumann, Vice President Ambiente/Tendence.
The Partner Country project is an important part of the Ambiente programme for exhibitors and visitors, which embraces a wide range of events including the Partner Country presentation and the special Partner Country Day with numerous activities.
Speaking about his appointment as designer of the special presentation, Scott Henderson said, “When Messe Frankfurt asked me to design the 2015 Partner Country Exhibition featuring the United States, I was honoured and excited by the opportunity.” Henderson is particularly looking forward to the new project in view of the high degree of internationality at Ambiente.
“Designers today think very globally. However, it is fascinating to study the subtle differences that naturally occur in a designer’s work from one country to the next. I am looking forward to exploring the point of view that is expressed when viewing a collection of well-designed objects from US-based designers and companies and what statement the collection may demonstrate. Of course, I also can’t wait to design the space in which the objects are presented.”
Henderson’s designs are widely recognised and have recently been included in the New York Times Magazine's feature on the 20th century's best designs and I.D. Magazine's Annual Design Review. Moreover, he has won numerous awards, including the Design Plus Award, the Good Design Award and the IDSA Industrial Design Excellence Award.
During the last edition of the fair, the Ambiente Partner Country Globe was handed over to Kevin C. Milas, Consul General of the United States of America, by Japanese Ambassador H.E. Takeshi Nakane at a ceremony witnessed by numerous guests from politics, business and society. During previous Partner Country presentations by Denmark, France and Japan, the presentations have been seen by many prominent guests, such as Princess Benedikte of Denmark, actress Catherine Deneuve and super model and actress Rila Fukushima. Political guests, such as Dr Philipp Rösler, former German Minister for Economics and Technology, Sylvia Pinel, former French Minister for Crafts, Trade and Tourism, and Yoshihiko Isozaki, Deputy Minister at the Japanese Ministry for Economics, Trade and Industry (METI), have also been impressed by the Partner Country presentations of innovative and creative products during their tours of the fair.
The next Ambiente will be held in Frankfurt am Main from 13 to 17 February 2015. The Partner Country presentation is open on all five days of the fair.