AMBIENTE PREVIEW: AURATIC
Discover what exciting new ranges and extensions Auratic will unveil at Ambiente 2016, which takes place February 12-16, 2016
In addition to showcasing some of its sister company YFY collections, Auratic will mainly focus on delivering its own collections.
Having launched a wide range of brand new collections in Spring and Autumn last year to the US market, Auratic will now bring these stunning ranges to an international audience at Ambiente.
Defined by its whiteness, elegance and delicacy, the collections span formal, casual, transitional and bridal, with four high-end transitional/casual lines and two formal lines.
Formal line Athena is a five-piece placesetting in an unusual gold and dark red that is festive; the pattern comes in platinum and cobalt blue too, and accessory pieces include small sets of 4 canape plates and dipping dishes.
Acca is another high-end transitional line that’s been fired four times; a 4-piece placesetting, it has been designed to be mixed and matched and comes with canapé plates; while Golden Stitch is a casual line; a 3-piece placesetting that offers dishwasher-safe gold, a coupe shape, different sizes of salad plates and various accessories.
Other casual lines include Foresta, a 3-piece placesetting, with different sized coupe shapes, that is inspired by nature with its luxurious blooms and rich hues; and Colour Therapy, coloured-rimmed plates, including Scarlet, Evergreen and Aubergine, in dinner/salad sizes to mix and match – with Foresta and Golden Stitch patterns.
Its Bridal Everyday collection boasts a durable dishwasher-safe gold and platinum pattern and has launched accessory extensions, such as a 2-tier cake plate and tea caddy.
Discover Auratic at Ambiente in Hall 4 Stand A81. www.auratic.com
As a barometer of current trends and a platform for ordering and for design, Ambiente continues to be one of the major highlights of the year, delivering more than 4,800 exhibitors from 95 countries.
For five days, from February 12-16 2016, and across 328,400 sqm of floor space at Frankfurt am Main, exhibitors will once more showcase their new products and innovations to more than 135,000 visitors from 152 countries.
Divided into three main product areas – Dining, Living and Giving – Ambiente spans the entire range of consumer goods that relate to dining, kitchen, housewares, luxury foods and gifts.
The Dining segment is the biggest you will find anywhere – across 16 halls showcasing 2,200 exhibitors covering everything from the premium sector up to volume business.
The Table section includes Table Prestige in Hall 4.1 featuring the finest porcelain and ceramics with brands such as Herend, Lladro, Moser, Lenox, Rosenthal and Wedgwood; Table Contemporary, also in Hall 1, delivering design-led suppliers such as Alessi, Asa Selection, Eva Solo, Georg Jensen, Stelton and LSA International; Table Daily Life in Halls 4.2 and 6.2 showcase companies like Bonna, Libbey, Pasabahce and Bormioli Rocco; and Table Top Trade in Halls 6.2 and 6.3 is all about bulk buying with suppliers including Gibson Overseas and Wrzesniak Glassworks.
This year, discover the return of German porcelain factories, Meissen and Hochst, as well as the debut of French porcelain brand Faiencerie de Gien.
Also new this year is the Ethical Style Guide, a directory aimed at helping visitors find suppliers who operate in accordance with ethical and/or ecological criteria.
Find out more about Ambiente in our extensive Ambiente 2016 Guide in the Jan/Feb issue of Tableware International