Gifts Today magazine

Ambiente preview: Villeroy & Boch

During upcoming consumer goods show, Ambiente 2017, which runs February 10-14, Villeroy & Boch will present an array of new products, from food concepts to gifts to tableware

At Ambiente, the Tableware Division will present attractive new products representing a continuation of the company's successful product strategy, focusing on themes that once again revolve around the strong trends of cooking & pleasure and giving.

There will be extensions to the Passion collection. In BBQ Passion, introductions include a burger plate with dips and accompaniments, as well as a kebab plate with a practical hollow to stop the skewer from sliding. In Pizza Passion, new items include a Party Plate for six people, designed to easily serve pizza slices to guests or family, and a new lasagne server with silicone handles.

Villeroy & Boch will unveil lots of themed and seasonal gift items - suitable for any occasion, in different price brackets, and brimming with style. The bestselling NewWave Caffè is launching a third version of the Animals of the World decor featuring colourful butterflies – ideal for collectors and coffee-lovers alike. These exotic iridescent creatures are depicted in loving detail, making them very realistic representations of their real-life counterparts from Colombia, Cuba, Costa Rica and Brazil.

With its gently curving organic design, the large leaf dish is exceptionally stylish and classic, an exclusive eye-catching feature that now comes in the opulent floral decor of the Quinsai Garden pattern and the two Oriental-style decors of Samarah and Golden Oasis.

The new handmade items in the Oronda vase series also make decorative design objects. Each classic round-bodied vase features an individual marbled effect created in four layers of glass using a skilled manual technique. The vases are available in two sizes and two colours, bright orange or vibrant blue.

There are also some attractive new tableware products for 2017. As well as a complete new series, existing successful collections are also being expanded to include new products, patterns and colours. One of the highlights will be the bestselling NewWave in an innovative stone look.

Detailed information on the 2017 POS campaign developed by Villeroy & Boch specially for its trade partners will also be available on the stand. The attractive and sales-boosting 2017 activity calendar provides the POS with effective support for sell-out with seasonal and themed promotions.

Find Villeroy & Boch in Hall 4.1 Stand A02 www.villeroy-boch.com

About Ambiente
For five days, from February 10-14, 2017, and across 308,000 sqm of floor space at Frankfurt am Main, more than 4,300 exhibitors from 96 countries will once more showcase their new products and innovations in the Dining, Giving and Living sectors to more than 137,000 visitors from 143 countries.

Across 16 halls, Dining represents the entire market for table, kitchen and housewares showcasing some 2,200 exhibitors, covering everything from the premium segment up to volume business. The Table section delivers everything from factory-based manufacturers up to design-oriented companies, from branded items to specialists in the HoReCa market.

In the Dining sector, German fine porcelain and avant-garde glass manufacturer Hering Berlin will make its Ambiente debut (Hall 4.1 C81) where it will showcase its current range of hand-blown water and wine glasses designed by owner Stefanie Hering.

A newcomer too to Dining is design laboratory and Italian institution Driade (Hall 4 A21), who will present its tableware lines in Frankfurt for the first time, including its multi-layered, colourful dinner service featuring a decoration of fantail goldfish.

Returning exhibitors to Dining in 2017 include German porcelain manufacturer Fuerstenberg (Hall 4.1 Stand E35) and British crystal brand Dartington Crystal (Hall Hall 4.0 Stand A31
), a company that is celebrating its 50th anniversary and will have some exciting presentations.

Dartington will join hundreds of other British companies, whose stands will flagged with the Partner Country label as Great Britain is Ambiente 2017’s Partner Country of choice.

Visitors to Ambiente 2017 should check out the extensive display – the Partner Country Presentation. Designed and curated by one of the UK’s leading graphic and product designers, Janice Kirkpatrick, the presentation is titled Providence & Provenance and promotes products from British exhibitors.

A number of special presentation areas, including for trends, awards and a promotional programme will also be on display. The main trends will be presented for dining, kitchen and the home in a large show.

The special Solutions display, curated by Sebastian Bergne in collaboration with Tableware International editor Kate Birch, will showcase a range of creative solutions and clever products from Ambiente exhibitors in Dining and Kitchen, including cookware from Villeroy & Boch.

Ambiente’s successful promotional programme will return, offering three areas, where 37 young designers and design studios from 16 countries can showcase their ideas. Some 13 designers will exhibit in Hall 4.0, with its focus on dining table and kitchen.

Sustainability is the focus for the Design Plus label, which will see a presentation of products that have been chosen by a jury for their aesthetic, functional, ecological and technical qualities.

Since the introduction of the Contract Business packaging in 2012, the number of exhibitors showcasing their tailor-made solutions in the field of commercial contract furnishings and the HoReCa trade has grown.

This year sees 270 top companies present individual solutions, including ASA Selection, Rona, Crystalex, Bauscher, Tafelstern, Studio William, Dibbern, Rak Porcelain Europe, Steelite International and Zieher.

These companies will also be distinguished by a label on their stands showing they offer experience and expertise in HoReCa and visitors can also find the Contract Business Guide. There is also an Ethical Style Guide, listing companies who are ethical.
www.ambiente.messefrankfurt.com



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