Artisan Resource expects significant growth
For the Summer 2015 NY NOW Market, the exhibit space for Artisan Resource is expected to triple from the winter one
With significantly expanded exhibit space and a strong slate of new and returning exhibitors, the seventh semi-annual edition of Artisan Resource®, is poised to deliver its strongest market to date, August 16-19, 2015, at New York City’s Jacob K. Javits Convention Center.
Presented as part of the HANDMADE Collection of NY NOW®, The Market for Home + Lifestyle, Artisan Resource is a first-of-its-kind market offering U.S.-based volume importers, direct import retailers, designers and wholesalers the opportunity to meet with international artisanal producers.
“Artisan Resource’s integration into Javits last winter and its direct adjacency with NY NOW created a dynamic new floorplan offering new buyer-seller synergies, as well as increased awareness and order-writing,” said Allison Garafalo, Artisan Resource sales director.
“That success prompted significant expansion of Artisan Resource – which will grow to 10,000 from 3,000 net square feet of exhibit space – this summer. Since its launch in 2012, Artisan Resource has firmly established itself as a market that delivers results for participants.”
A strong mix of new and returning exhibitors is expected to bolster excitement on the exhibit floor for the summer 2015 edition. Key newcomers include the Sri Lanka Export Development Board (EDB) pavilion with 6 companies; Philippines – CITEM (Center for International Trade Expositions and Missions) with 18 booths; AGEXPORT (The Guatemalan Exports’ Association) in 300 square feet of exhibit space; Indonesia in 250 square feet of exhibit space; and CAP EXPORT Madagascar with at least 8 exhibitors.
In addition, the following countries will return, and in some cases expand, following a hiatus from the Market: Panama, expanding to 400 square feet of exhibit space; South Africa also is planning to return and expand. In total, the summer 2015 edition of Artisan Resource is expected to feature approximately 150 companies from nearly 40 countries.
Beyond expansion of the exhibit floor, Artisan Resource will present a comprehensive suite of educational seminars for exhibitors and attendees alike. Exhibitor education begins with pre-show webinars addressing buyer demographics, sales and marketing materials for American buyers, and changing U.S. distribution channels. At market, a series of sessions will address Importing Basics for beginners and intermediate-level importers; as well as double-track sessions addressing design, ethics and more.
Details and registration will be available online at www.nynow.com/programs by May 1.
The summer 2015 edition of Artisan Resource will take place Sunday, August 16, through Wednesday, August 19, 2015, at New York City’s Jacob K. Javits Convention Center. Show hours are 9am – 6pm daily Sunday, August 16, through Tuesday, August 18; and 9am - 2pm on Wednesday, August 19.
Presented as part of NY NOW’s HANDMADE Collection, Artisan Resource offers a production-sourcing venue for overseas artisan enterprises to showcase their products and production capabilities – at export terms – from their country of origin. The semi-annual tradeshow is managed by Emerald Expositions and organised with the assistance of ByHand Consulting. Additional information and registration is available online at www.nynow.com