Gifts Today magazine

The first-ever Maison&Objet Asia attracts 13,709 visitors

The inaugural edition of Maison&Objet Asia in Singapore exceeds visitor number expectations

The debut of Maison&Objet Asia, which took place in Singapore from March 10-13, saw a total of 13,709 visitors, of which 10,364 were unique visitors, attend the four-day show, far exceeding initial expectations.

“Maison&Objet Asia was conceived as a unique platform for bringing a wide offering of brands together with a large diversity of visitors, ranging from retailers to buyers, from interior designers to architects, from property developers to hotel-restaurant owners,” explained Philippe Brocart, Managing Director, Maison&Objet. “Today, this has become reality with the success of the first Maison&Objet Asia. We are indeed grateful for the warm welcome we have received in Singapore and the region. Participating in the Singapore Design Week has firmly anchored the show in Singapore, making Maison&Objet Asia part of the design community here.”

International visitors to the show made up 51 per cent of the total number of visitors. In addition to Singapore, the top countries from which visitors hailed, included Indonesia, Japan, the Philippines, Australia, Thailand, Malaysia, China, Hong Kong and the Republic of Korea.

The Interior Design & Lifestyle Summit, which featured some 20 conferences, covering five different themes, was also well received with a total attendance of 3,500 people. The Summit included keynote speakers, such as the UK’s Tom Dixon, who was crowned Designer of the Year 2014, Maison&Objet Paris back in January; and the Philippines’ Mr Kenneth Cobonpue, who was Designer of the Year 2014, Maison&Objet Asia.

Kenneth Cobonpue was presented with the Designer of the Year award at the official opening ceremony on March 10; along with The Rising Asian Talents awards, presented to six emerging designers, including Denny Rasyid Priyatna (Indonesia), Lilianna Christina Manahan (Philippines), Lo Yu-Fen (Taiwan), Melvin Ong (Singapore), Mike Mak (Hong Kong), and Sittichai Ngamhongtong (Thailand).

“The difference between Maison&Objet Asia and other shows is the mix between European and Asian, Eastern and Western visitors and exhibitors,” explained Denny Rasyid Priyatna, Rising Asian Talent, from Indonesia. “It is not just about the commercial aspect, but the cultural exchange that happens. That, to me, is invaluable. Maison&Objet Asia has helped me in terms of providing opportunities. I hope that next year, we can have an even greater mix of talents and visitors and that the show will grow even larger.”

Thirty per cent of exhibitors were from the Asian region, reflecting a strong Asian presence at the show and therefore presenting greater diversity in terms of offerings to trade visitors.

Feedback from exhibitors on this first edition of the show was positive. Seasoned Maison&Objet Paris tableware exhibitor Bernadaud said: "This has been a successful first edition of Maison&Objet Asia. There was a large crowd of quality professionals with great potential projects ahead. We will be back next year, hoping to have the same booth positioning at the fair," said Thibault Pointe, Bernardaud VP APAC-India.

With the closing of its inaugural edition, plans for Maison&Objet Asia 2015 are already underway. The show will return to Singapore from 10 to 13 March 2015, expanding its presence over two floors of the Marina Bay Sands Convention Centre.

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