Gifts Today magazine

BLE launches blog

Brand Licensing Europe launches blog to offer insight into Europe’s biggest licensing event

Brand Licensing Europe has announced the launch of The BLE Blog (www.thebleblog.com) offering thoughts, insights and opinions from the European licensing industry’s leading event.

Aimed at both visitors and exhibitors, the BLE Blog will feature posts from the team on getting the most from the show, as well as the latest news, initiatives, and promotions. It will also publish a number of guest posts over the coming months from show partners, speakers and exhibitors on a range of topics including industry trends, legal issues, five minute interviews with senior attendees and a series of ‘how to’ guides.

BLE Event Director Darren Brechin said “BLE has so much to offer; alongside the exhibition there are the free educational programmes, the only retail mentoring programme of its kind in the UK and a competition to bring new properties to market. The BLE Blog is the next step in the show’s evolution - providing an ideal platform for us to shout about what we do, but also gather together our huge network of show partners to offer valuable content to the licensing industry.”

Now in its 17th year, Brand Licensing Europe takes place from 13 – 15 October 2015 at London’s Olympia and will feature over 300 leading brand owners showcasing more than 2,500 brands, characters and images.

To follow the blog visit www.thebleblog.com. Follow us via Twitter @bleurope or Facebook at https://www.facebook.com/brandlicensingeurope for the latest show updates. To register your interest in the event please visit www.brandlicensing.eu, registration opens later this month.



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