Gifts Today magazine

BLE expands free educational programme

More sessions on offer than ever before at the upcoming Brand Licensing Europe 2015 in London

Brand Licensing Europe has unveiled its biggest ever educational programme, now featuring 25 free sessions at the show which runs from 13th – 15th October at London’s Olympia.

Celebrating its 17th successful year, BLE boasts two education theatres offering visitors unique insights into the licensing industry from leading experts. This year also sees the show’s Knowledge Partners hosting their own seminars for the first time on key trends and industry facts and figures.

Event Director, Darren Brechin, said: “The educational element of the show is just as important to visitors as the exhibitor line up; for many it’s a chance to discover the latest industry statistics, hear case study examples of how and why licensing has worked for them, and offers access to a raft of industry experts. For those who are new to licensing or the show, each morning the Licensing Academy programme opens with a beginners guide from LIMA – the perfect way to set yourself up for the day. We launched our Brands & Lifestyle Theatre two years ago and have watched it go from strength to strength. These niche seminar sessions are ideal for anyone looking to drill down into a specific category. This is all in addition to our two high profile keynotes, which will be unveiled shortly.”

Visitors can now choose from sixteen free seminar sessions in the Licensing Academy, covering topics such as licensing explained, guidance on licensing contracts and industry facts and trends from speakers including LIMA, Gately Plc, GfK, Planet Retail and NPD Group. New SPLiCE sessions will address the topics of anti-counterfeiting, social accountability and direct to retail in conjunction with a host of partner organisations.

In the Brands & Lifestyle Theatre, run in conjunction with Brand Jam, nine sessions cover the business of licensing across sports, not for profit, food and drink, museums, heritage and children’s categories. Speakers include IMG Worldwide, Help for Heroes, Beanstalk, British Library, Imperial War Museums, V & A, Barbie Mattel Inc and Warner Bros Consumer Products.

To view the programme in full, or register for free, please visit: www.brandlicensing.eu



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