Gifts Today magazine

Key trend spotlight at BLE 2017

Brand Licensing Europe 2017 Licensing Academy Programme to focus on key European trends

The Licensing Academy at this year’s Brand Licensing Europe (BLE) will focus on the key trends affecting the future of licensing in Europe, including Brexit. Gaming and toys will also feature highly on the agenda. The definitive event for the European licensing industry, it takes place 10-12 October at Olympia London.

European-focused sessions include:

·       Licensing in Europe – the background, the present and the future including the potential implications of Brexit - Kelvyn Gardner, Managing Director, LIMA UK

·       NPD’s overview of the European licensed toy market in 2017 – Frederique Tutt, Toys Global Industry Analyst, The NPD Group

·       Opportunities in the European grocery retail market - Milos Ryba, Head of Discount, IGD

·       Assembling a Pan-European Licensing Programme - Teri Niadna, Managing Director, Brandgenuity Europe 

“The one word that’s become synonymous with Brexit over the last year is ‘uncertainty' and that's just as true for the licensing industry as it is for everyone else. My session at BLE will spell out what the potential implications of Brexit could be for licensees, licensors and retailers and, hopefully, how we can all navigate our way through any challenges it throws our way, dependent on the various potential outcomes at the end of the negotiation period,” says Kelvyn Gardner, MD, LIMA UK.

Gaming will take centrestage at The Licensing Academy in the day one keynote panel Gaming: dispelling the myths featuring:

Other sessions on The Licensing Academy programme include the popular Introduction to licensing delivered by Kelvyn Gardner; Brand Licensing: The seven deadly sins from John Burns at Gateley, and What role does subscription VOD currently play in our television viewing habits? presented by GfK’s Sam Tuck.

The full programme is listed below. All sessions are free to attend and will be available on a first come first serve basis. Visitors can register for Brand Licensing Europe at www.brandlicensing.eu/register

TUESDAY
10.00 – 10.30
Introduction to Licensing
Kelvyn Gardner, Managing Director, LIMA UK
11.00 – 11.45
The UK videogames industry.  What do you really know about this market and are there opportunities you should be exploring?
Dorian Bloch, Business Group Director, GfK
12.00 – 13.00
KEYNOTE PANEL: Gaming: dispelling the myths
13.30 – 14.15
European case study TBC

WEDNESDAY
10.00 – 10.30
Introduction to Licensing
Kelvyn Gardner, Managing Director, LIMA UK
11.00 – 11.45
NPD’s overview of the European licensed toy market in 2017
Frederique Tutt, Toys Global Industry Analyst, The NPD Group
12.00 – 12.45
KEYNOTE TBC
13.00 – 13.45
Opportunities in the European grocery retail market
Milos Ryba, Head of Discount, IGD
14.00 – 14.45
Playing with brands: A look at the design process behind licensed toys and games. 
Billy Langsworthy, Founder, Mojo Nation

THURSDAY 
10.00 – 10.30
Licensing in Europe – the background, the present and the potential future including the potential implications of BREXIT
Kelvyn Gardner, Managing Director, LIMA UK
10.45 – 11.15
Brand Licensing: The Seven Deadly Sins
John Burns, Partner, Gateley PLC
11.30 – 12.00
What role does subscription VOD currently play in our television viewing habits?
Samantha Tuck, Associate Director, GfK
12.15 – 13.00
Assembling a Pan-European Licensing Programme
Teri Niadna, Managing Director, Brandgenuity Europe 
13.15 – 14.00
License This! finale 
The License This! competition offers new creative concepts the chance to break into the global licensing industry. It is open to any new artwork, brand or character that has no merchandising deals already in place or pending. During this session, the shortlisted concepts will present to a panel of judges and the winner will be announced.



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