Gifts Today magazine

BLE launches Matchmaking Service

Following its huge success at Licensing Expo in June, a brand-new online matchmaking tool has now been launched for sister show Brand Licensing Europe in October

A brand-new online Matchmaking Service, which generated over 2,500 meetings as well as some $200,000 worth of business from one user alone, at Licensing Expo, has been launched by sister show Brand Licensing Europe (BLE).

The BLE Matchmaking Service, which will be provided for free this year, will enable exhibitors and visitors to request meetings with one another through an online portal ahead of the show, taking place from October 11-13, 2016 at London’s Olympia. 

The tool allows users to create online profiles, identify key contacts based on area of interest and job type, build relationships and create business opportunities - resulting in a pre-planned roster of private meetings at the event. A team of matchmaking professionals support the service, assisting with meeting arrangements and managing the show’s new Matchmaking Lounge.

Anna Knight, BLE brand director, says: “The licensing industry has embraced this revolutionary service; the take-up rate at Licensing Expo was 50 per cent higher than in any other industry currently using the tool. In fact, 90 per cent of exhibiting companies engaged with it, and we are delighted to now offer this opportunity to the European market. Users told us that the portal made their time at the show more efficient, opened up a network of new contacts, and generated substantial amounts of new business. We would encourage anyone attending BLE to sign up today.”

Following his experience at Licensing Expo, John Larson, director at IMG Worldwide Inc., adds: “The Matchmaking Service was a fantastic tool that helped me meet many new contacts. Taking meetings in this format was very valuable and I took about 12 meetings via the service. Many solid leads were generated and many new contacts made.”

Now in its 18th year, BLE is the largest and most prestigious licensing event in Europe and runs from 11 – 13th October 2016 at Olympia, London. Organised by UBM and sponsored by the International Licensing Industry Merchandisers’ Association (LIMA), the show features over 2,500 brands, characters, and images available to license from more than 300 exhibitors.

To access the Brand Licensing Europe Matchmaking Service, visit contact the team at or call +44 (0) 1275 335 912.

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