Gifts Today magazine

BLE announces new layout for 2016

Following the success of this year’s show, Brand Licensing Europe has unveiled a new layout for the 2016 event

BLE 2016, which takes place from 11 – 13th October at London’s Olympia, will now feature two central aisles to encourage a free flow of visitors across the Character and Entertainment zone on the ground floor. It will also build two central staircases up to the Art, Design & Image and Brands & Lifestyle areas, easing congestion and enabling additional access to these busy sections of the show.

In addition, some stands in the Character and Entertainment zone will undergo dramatic increases in size. Nickelodeon Viacom Consumer Products, Sony Computer Entertainment Europe, Warner Bros Consumer Products, Turner Cartoon Network, Mattel Brands Consumer Products and Hasbro Brand Licensing & Publishing have all significantly increased their stand sizes, in some cases by as much as 150% - creating the largest stands the show has ever seen.

“BLE has always been a very visual event, but next year’s looks set to be phenomenal” Darren Brechin, BLE Event Director, explains.

“For a visitor, navigating your way around the show can be daunting. From the minute you walk through the door you are greeted with striking images, displays, vast stands and lots of fellow visitors; we hope that by adding another main aisle it will become easier for visitors to make their way around and find everything they need. For exhibitors, this means more traffic to and from their stands. We hope that all these changes will amplify the visual feast that is BLE.”

Over 150 exhibitors are already confirmed to attend the 2016 event, including Entertainment One, Ubisoft EMEA, Universal Partnerships & Licensing, BBC Worldwide, ITV Studios Global Entertainment, Automobili Lamborghini S.P.A, The British Library, Brandgenuity LLC, Pink Key Consulting and Teo Jasmin.
www.brandlicensing.eu or follow us on Twitter using @bleurope or via The BLE Blog at www.thebleblog.com

About Brand Licensing Europe

Brand Licensing Europe 2016 (www.brandlicensing.eu) takes place from 11 – 13th October 2016 at Olympia, London. It is the only pan-European event dedicated to licensing and brand extension. Now in its 18th successful year, Brand Licensing Europe 2015 was the biggest event to date; hosting 300 exhibitors and 7,203 visitors from 63 countries.




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