Gifts Today magazine

Decorex to embrace Georgian era

The September interior and design show will mark the 300th anniversary of the makers of modern Britain with various events

Decorex International 2014 (21 – 24th September), the prestigious interior and design show, is marking the 300th anniversary of the Georgians by embracing the era as the theme for this year’s event.

Far from a retrospective, Decorex is inviting visitors to explore the many parallels between the Georgians and today’s savvy consumer by embarking on a journey of discovery. The theme will be reflected in a highly anticipated show entrance, creative and process led feature areas, as well as an engaging seminar programme.

Demonstrating a contemporary interpretation of the theme, the show’s features and activities during the four days will focus on how the Georgians shaped modern Britain. Highlights will include a spectacular entrance in association with the Sir John Soane museum, which will be inspired by Hogarth’s renowned series of paintings, A Rake’s Progress.

Re-interpreted and curated by some of the design world’s most illustrious exhibitors and designers, eight inspiring and imaginative scenes will guide visitors into the show. In true Georgian tradition, visitors will be able to indulge in fine refreshments at the Champagne Bar, designed by a highly celebrated international trio.
The new location of Syon Park is famed for its fine interiors designed by celebrated Georgian architect, Robert Adam, and beautiful landscaped gardens by Capability Brown; a further nod to this year’s theme.

The Georgian period (1714 to 1837) was an age of popular culture, witnessing the rise of the celebrity and the growth of gin, of coffee houses as well as the start of our national obsession with tea.

There was a focus on self-improvement – ranging from interiors, design and fashion – to new ways of marketing products and celebrity branding – it was a time of conspicuous consumption and shopping was key. Today, as then, there is a voracious interest in interiors and design making the Georgians an apt theme for Decorex 2014.

Decorex International 2014
 takes place from Sunday 21 September – Wednesday 24 September 2014
, Syon Park, West London
. www.decorex.com





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