Gifts Today magazine

Numbers up at Decorex 2016

Featuring 120 new exhibitors and with visitor numbers up 6 per cent from 2015, the UK’s leading design show proved a triumph

In its 39th year, Decorex confirms its place as the UK’s most important event for the luxury interior and design trade.Visitors had access to the largest collection of industry exclusives and the opportunity to discover the latest trends and new product from the world of design.

This year visitors enjoyed a host of new features that explored the 2016 theme, the roots of design. There was the opportunity to see collection launches from more than 400 interior and product designers, with 120 new to the show, while also listen to talks from some of the most influential names in the industry.

“Decorex this year had a palpable sense of confidence and excitement. Fresh from the uncertainty of the political landscape, the design community felt more focused, busier and more collaborative than ever with a stronger presentation of exceptional design and talent. Next year fabulous at 40!," said Simone du Bois, Brand Director, Decorex.

Attracting crowds of nearly 14,000, visitors were up by more than 6% from 2015, with a record number of exhibitors already confirming their place for next year.

“The crème de la crème of the interiors world…it was our busiest and best year yet," said Tom Faulkner, Founder, Tom Faulkner, while Sebastian Cox, founder of Sebastian Cox said: “We’ve already re-booked for next year,
so we’ll see you then!”

Show highlights included Future Heritage, which returned for its third year, and was heralded as a triumph by all who visited. Curated by leading applied arts and
design critic, Corinne Julius, this year visitors were inspired by a collective of makers, all pushing the boundaries of our perceptions of craft combining engineering, science and materiality. Julius selected 14 makers to create new work exclusively for this year’s edition, including pieces by Phil Cuttance, Silo Studio, and Tangent. 
Notably, both makers Tamsin Van Essen and Katie Spragg made works inspired by Syon House, with Tamsin looking to the architectural detailing within the house to create detailed ceramic vessels.

A further highlight was The seminar theatre, which continued to attract visitors, with a high attendance for the duration of the show. Kim Kuhteubl hosted an insightful panel discussion on building a profitable international design business, with Iris Danker, India Hicks, and Martyn Lawrence Bullard. Visitors were also treated to an intimate discussion of ‘Stories of the Design World’ with Karen Howes, Nicky Haslam, Paul Simmons and Shaun Clarkson telling stories from their past. 

Other highlights include: a striking Champagne Bar created by design studio, 1508 London; Nicky Haslam’s collaboration with de Gournay for ‘Thé Gournay’ café, which included a playful wall where visitors could colour in and paint onto a decorative wallpaper; and the House & Garden VIP lounge, designed by Suzy Hoodless, which offered a lavish setting for guests to relax in, including sofas upholstered in sumptuous velvets from Dedar, striking rugs from Vanderhurd, lighting from Naomi Paul and a hand painted geometric silk wallpaper designed especially for the show by Suzy Hoodless for de Gournay.

The eagerly anticipated Decorex Awards were this year judged by celebrated Interior Designers Mark Gillette, Suzy Hoodless and Staffan Tollgård. The winners were: Sebastian Cox - ‘Best Newcomer’, A Rum Fellow - ‘Best New Product’, The Water Monopoly - ‘Best Stand Award’ and Christophe Delcourt - ‘Best International Exhibitor’.

Leading Interior Designer René Dekker hosted an inspiring press tour, showcasing highlights of the show. Brands visited included one of the world’s most respected ceramic brands, Royal Crown Derby. 

New for 2016 was The New Craftsmen presented ‘Crafthouse’, four interactive installations exploring the notion of daily rituals – bathing, eating, sleeping, working. Nic Webb highlighted the processes and versatility of making clay in the ‘Eating’ space, where he showcased a selection of his collectible clay vessels and an array of small tiles, which were made from items, such as twigs and flowers, from the meadow next to his studio. 

“It was a great experience launching Crafthouse at Decorex, engaging with a wider Interior Design audience,” says Yelena Ford, Commercial Director at The New Craftsmen. “We hope each of our four spaces demonstrated how craft could be more comprehensively integrated into domestic environments and to enhance
everyday rituals.”




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