Gifts Today magazine

Exclusively reveals 2018 show seminar lineup

From consumer trends to online marketing strategies, the seminar programme for London-based show Exclusively Housewares, June 12-13, will feature five expert speakers

One of the UK’s premier trade shows for housewares, Exclusively Housewares and sister show Exclusively Electrical, which takes place in the Business Design Centre, London, from June 12-13, has announced its 2018 Exclusively Shows Seminar Programme.

Taking place on Wednesday June 13, 2018, in the mezzanine above Exclusively Electrical, and sponsored by BHETA, the five seminars will feature five expert speakers offering inspiration and new methods to take businesses forward. 

Will Jones, BHETA Housewares sector director says: “BHETA is very proud to once again be sponsoring the Exclusively seminar programme. It is crucial that suppliers and retailers alike possess a clear understanding of the market and the latest fashions and trends.

“The excellent line-up of speakers for this year’s seminar programme will ensure that that the audience leave better informed and equipped to deliver relevant products and initiatives to stimulate the market.”

The seminars’ programme on Wednesday, June 13, will is as follows:

Market Updates
Kelly Whitwick, GFK 

Market research experts GFK will present relevant market updates covering the housewares and small electrical sectors providing an interesting insight into all the latest consumer trends. 

Independent retail analysis

Julie Holden, Bira 
11.10 - 11.40am

Bira will be holding a panel discussion with a number of members to discuss the issues faced by independents in today’s market place looking at retailers in different stages of their businesses from start-ups, to well established businesses, to those that have diversified. 

Online marketing trends

Neil Curtis, Nett Visibility 

11.50am -12.20pm
Find out about the latest trends for online marketing and the move towards mobile advertising. Hear about the latest techniques and platforms to keep abreast of the ever-changing demands of the online world with case studies. Topics covered will include SEO, paid search and paid social, for example, essential knowledge to determine how to spend online advertising budgets. 

Key consumer trends

Phil Pond, Scarlet Opus 

12.30 - 1pm
Three Key Consumer trends for 2018/9 will be outlined, most importantly an understanding of how they translate into housewares products ad SDA will be given and an explanation of how this knowledge can be used to inform and inspire retail merchandising to appeal to today’s consumer. 

Trusted consumer championing

Laura Cohen, Good House Keeping 

1.10 - 1.30pm
The GHI will talk about the relevance of a trusted consumer champion in the modern world of unfettered choice. How do consumers know they are getting a good deal, buying the right product for them? The GHI offers clients the chance to be able to prove to consumers they are making the right choice for them. We also offer clients the chance to talk directly to our audience of  Good Housekeeping Readers to help them understand what consumers think and how they buy. 

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