Gifts sector at Ambiente satisfied with the internationality and standard of visitors
The increased level of visitor internationality at Ambiente this year was in the Giving section, with visitor satisfaction remaining constant at the very high level of 96 per cent
Gilde-Handwerk Macrander GmbH & Co.KG made numerous contacts to potential customers from outside Europe and overseas – “Even more than at Ambiente 2013”, said General Manager Hamid Yazdtschi. “The internationality of the fair is one of the quality criteria for events at Frankfurt Fair and Exhibition Centre.”
This opinion is also shared by Lars Adler, CEO of Hoff Interieur: “We were very pleased with the increase in the level of internationality of the fair. We welcomed a particularly large number of buyers from countries such as Turkey, as well as from East Europe. However, there were also many visitors from France, Italy and Spain, which means that Ambiente was able to hold its leading position.”
Exhibitors gave an even more positive rating to the number of new contacts made and the orders placed by visitors this year. “Of the customers we reached at the fair, around ten percent were new customers, the rest existing customers. Compared to the last Ambiente, this year has been better and we beat last year’s results. In fact, we had reached the level of sales achieved at the last Ambiente after just three days”, said Ingo Schaubel, CEO of Oozoo Timepieces, about the course of business at Ambiente 2014.
On the visitor side, the level of visitor satisfaction remained constant at the very high level of 96 per cent. Overall, 81 per cent of buyers hold executive positions in their companies. Thus, the visitor standard has risen another five percentage points compared to the previous year. And this is also reflected by the level of purchasing authority: 70 per cent of visitors are solely or jointly responsible for their company’s ordering decisions at the fair.
Adrian Boltze, CEO of the Boltze Group, confirmed this saying, “The standard of visitors was good. They made on-the-spot decisions and all segments of the market were represented at our exhibition stand, including the German retail trade.” The higher visitor standard was also noticeable for Susanne Stahlschmidt, sales manager of Troika Germany: “There were even system buyers with decision-making authority here at the weekend and they placed orders with us. Our impression is that the mood has improved significantly.”
The fair climate of consumption in Germany and the gradual upturn in the world economy were also felt at the leading international trade fair for consumer goods: “The trade is in the mood for placing orders. The mood is good and buyers have confidence in both our products and the market.
Ambiente is quite simply the meeting place for everyone in our sector with an interest in design. Moreover, our business at the fair was better than ever before on both the national and international planes. This year, every day was better than at the last Ambiente”, said Magnus Busch, business development / key accounts, Dfp Design.
In common with established brands, new exhibitors, such as Meori GmbH, were also able to achieve their goals at Ambiente. Thus, about the company’s first time as an exhibitor, CEO Dirk Meyer said, “This was our first Ambiente and I can say that it has been an outstanding success for us. The spectrum of potential customers here in Frankfurt ranges from specialist retailers to department stores and they come from all regions.”