The new autumn edition of Home, which debuted alongside what turned out to be the largest Top Drawer in many years, secured an increase of buyers - some 4% - and an increase in international visitors - 14%.
“We’ve been really pleased with the outcome of Home; there has been great footfall throughout show. You can immediately tell that Home offers only the best and it’s a great place to exhibit for us as the buyers who visit are also of the highest quality – so my brand is instantly understood.” Ella Doran, Owner, Ella Doran
Taking place at the newly refurbished Olympia in London and showcasing over 800 exhibitors over 2 halls, organisers consider the event a resounding success. With new initiatives including Retail Masterclasses - a re-branded seminar agenda, and a luxury Indigo VIP Lounge designed by British designer Ella Doran, all presented within a newly captivating space with a stunning show design incorporating a striking entrance tunnel.
A new Home for Homeware…
The launch of Home’s autumn edition alongside Top Drawer successfully added a serious homewares offer to the Top Drawer mix this September. Home covered all the bases for buyers of design led homeware, including kitchen and dining, interior accessories, furniture and lighting with exclusive exhibitors including Alessi, LSA and Parlane, Garden Trading and PR Home.
Positive buyer reactions led to the highest exhibitor re-bookings on record, a sure indication that the autumn edition of Home will echo the success of the January edition which has more than doubled in size in just 3 years.
“The response from buyers has been incredible, they are all enthusiastic and make serious enquiries. We were delighted to be featured in the entrance tunnel, the show looks lovely and the atmosphere is buzzing,” said Linda, Iris Hantverk; while Liz Murray, director, Cookcraft Kitchen Shop said: “I thoroughly enjoyed the show - I met some fabulous people and I thought the whole thing was beautifully arranged and well laid out."
January promises more growth with the largest event of its type ever staged in London
Top Drawer and Home promise further innovation for spring and will be joined by sister show Craft as well as a new floor devoted entirely to fashion accessories and jewellery plus a new talent section. Launched in 2014, Craft which already boasts a 50% increase in makers for 2015, is not to be missed. Together, the three events represent the largest ever event of its type in London, with over 1000 exhibitors spread across four halls and two floors. All three shows will take place at Olympia from 11th – 13th January 2015.