Gifts Today magazine

Ideal Homex attracts top buyers

Ideal Homex 2015 Housewares Fair in Turkey welcomed leading retailers from across Turkey and 94 countries worldwide

Ideal Homex 2015 Housewares Fair, a Life Media and Tarsus Group organised exhibition, welcomed Turkey’s leading retailers to this year’s show, which took place from April 2 – 5 at TUYAP exhibition centre, Istanbul.

Senior buyers from the housewares industry placed over $60 million* dollars’ worth of orders with over 400 Ideal Homex exhibitors across 7 different market sectors**.

The show welcomed 23,693 visitors, a 5.2% increase on the 2014 event. Following considerable investment in a targeted international visitor marketing campaign for the 2015 event, the show also enjoyed a 24.7% increase in its international visitor audience, attracting buyers from 94 countries worldwide.

Ideal Homex 2015 brought together leading brands and key buyers, creating a unique business platform which once again attracted the full support of the industry. Mirroring the continued success of the Turkish housewares market, Ideal Homex 2015 grew not just in terms of its visitor audience, but also in terms of exhibitor numbers and floor space with over 7,000 brands exhibiting their latest product lines at the event.

One of the key developments for 2015 was the unveiling of a new show layout which proved hugely successful for the hundreds of suppliers who showcased their latest decorative and imported housewares products within halls 7, 8 and 9 of Ideal Homex.

The move enabled suppliers to reach a larger proportion of Ideal Homex’s contingent of gift retailers, alongside the thousands of specialist kitchen shops, department stores and multi-channel buyers who regularly attend the show.

Another exciting new development for Ideal Homex 2015 was the launch of a number of impressive show features including the TableScaping area which featured creatively designed table arrangements showcasing up-and-coming dining trends, and the Trend Corner which highlighted the very latest in Turkish design.

For the first time in 2015, 8 leading Turkish retailers competed to produce the most imaginative table settings at the TableScaping feature in Hall 3. These were voted for by the industry at the show and featured products available to purchase from exhibitors at the event. First place was awarded to the contemporary and colourful table setting by Keramika, a Turkish retailer renowned for its outstanding contemporary design and imaginative product offering.

The next edition of Ideal Homex will take place from 24 – 27 March 2016. For more information visit the website:

*TL = 160,369,000.00
GBP£ = 39,952,416.00
€uro = 55,529,432.00

**Glass, Porcelain and Ceramics, Plastics, Electrical Appliances, Steel Kitchen Appliances, Decorative Product’s and importers

About Ideal Homex

‘Ideal Homex’ is jointly organized by Life Media, the organizers of Zuchex Housewares Fair, the most successful Housewares show in Istanbul. Together with Tarsus Group PLC a media group headquartered in London, with experience of running over 80 events per year.

Tarsus is not only supporting the growth and development of the Zuchex and Ideal Homex Istanbul events, but has already been instrumental in taking the Zuchex brand to Indonesia with the launch of Zuchex Indonesia in November 2014 and Table & Home in November 2015 respectively. For more information please visit

About Life Media Fuarcilik
Life Media was established in 1995 by Mr. Irfan Tiras with the launch of the Turkish language trade magazine, Zuccaciye. In 1997 the first Zuchex event was held and has since grown to become not just the largest housewares and gift show in Eurasia, but also one of Turkey’s largest trade exhibitions. Life Media employs 30 full time staff at its offices in the Istoc district of Istanbul, a hub for Turkey’s housewares and gifts sector.

Life Media became part of Tarsus Group in March 2012 and its portfolio consists of two annual trade events, Zuchex and Zuchex Ideal Home plus four trade magazines, Zuccaciye, Life Tech, Life Plast and Housewares and Gift, all published in English language.

About Tarsus Group
Tarsus Group plc. (LSE: TRS) is an international business-to-business media group with interests in exhibitions, publishing and online media. The Group operates globally in key verticals including aviation, medical, labels and packaging, discount clothing (Off-Price), housewares and automotive. Tarsus runs more than 80 events and websites and its flagship brands include the Labelexpo exhibitions in Europe, the Americas, India and Asia and the Dubai Airshow.

The Group operates across a worldwide network of offices in Dublin, London, Paris, Milwaukee, Boca Raton (Florida), Dubai, Shanghai, New Delhi and Istanbul. Tarsus is building on its strong presence in the emerging markets of the Middle East, China, Turkey, India and South America. For more information visit

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