Gifts Today magazine

Homi to run alongside Expo 2015

Now in its fourth edition the Italian lifestyle show will present in Milan concurrent to the World Fair, Expo 2015, in September

Now in its fourth engagement at fieramilano, Homi Milano will run from 12 to 15 September 2015, falling during Expo 2015, the World’s Fair that is being hosted in Milan from May to October and whose venue is just around the corner from Fiera Milano.

Expo, whose themes include “the language of hospitality” will offer yet another opportunity for Homi professionals who want to make contact with new international buyers. This is partly thanks to Expo Business Matching, a web platform of business meetings, created especially to encourage and facilitate the globalisation of the companies during the six months of Expo.

This year will deliver a varied, vibrant edition, brimming with ideas, and strongly connected with the most welcoming venues in Milan, those close to the history of design in all its facets. It will add to the theme of the conviviality that links Homi and EXPO.

Speaking of the collections on display, Homi September confirms the unique division of product categories within its pavilions into satellites: Living Habits, Home Wellness, Fragrances & Personal Care, Fashion & Jewels, Gifts & Events, Garden & Outdoor, kid Style, Home Textiles, Hobby & Work. 

Dedicated to specific categories and experiences, the satellites are combined to give life to brand new concepts that underscore the innovative nature of Homi and its spaces, thanks to emotionally charged settings.

Alongside the satellites, the show offers category sections such as Homi Sperimenta and Homi Special dedicated to research and experimentation with ideas and concepts by young designers and artists, as a place to discover innovative new ideas and exciting revivals.

With the same philosophy, but bolstering the avant-garde side of creativity, Homi also includes areas dedicated to young people and emerging talents, who will have the opportunity to debut their skills and see their ideas rewarded during the show.

There is also space at Homi for shows and initiatives that combine design and artistic craftsmanship, research and tradition, together with the concept of manual “expertise” applied to advanced techniques and materials: a truly unique, invaluable feature of Homi.

Also, between the workshops and seminars, Homi offer s– in the area Negozio Incontro - further opportunities for exchange, dialogue and blending of styles, in particular for the Tableware and Kitchenware segments. The “La Magnifica Forma” area instead is inspired by the commingling of design and the artistic heritage, illustrating the unique style of Italian living through brand new formulas.

Finally, HOMISPHERE, the Homi concept that defines the new lifestyles through food and wine, hospitality and contract. Turning to a market segment in search of taste, comfort, design and exclusivity, HOMISPHERE launches new formats to bring to the visitor with the taste and elegance typical of Italian style.

Homi is more than just an opportunity to meet during the editions held in Italy (in January and September); it is also an extensive international project hosted abroad.

The Lifestyles Exhibition debuted in Russia last October, during the prestigious Moscow Design Week where it played host to one hundred companies and more than 8,000 visitors. After this success, it will be a star again in Moscow from 14 to 17 October 2015, while the first American edition of Homi is fast approaching, scheduled from 16 to 19 May 2015 in New York, concurrent with ICFF (International Contemporary Furniture Fair) one of the most important events in North America in home décor and accessories.

In addition to these international dates, the process of promoting the new concepts of Homi also moves through presentations in the region, where operators and opinion-makers will come together to meet.

Thanks to the partnerships with local chambers of commerce and with ITA – the Italian Trade Agency – the meetings will be particularly effective and targeted. The first took place in Egypt and Turkey, while the next ones will be in the Scandinavian countries, England, Portugal and Hungary.

Key partnerships are in the works with the most important Italian associations of Homi’s reference industries and with the larger design companies (schools, associations) along with which we are preparing a plan of initiatives that will give life to the September edition as well as the city of Milan.

The engagement is with Homi in Milan, from 12 to 15 September 2015, ready to consolidate the objectives attained and welcome new buyers from around the world in Milan, a city of style and fashion and host city of EXPO2015.

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