Gifts Today magazine

Homi gearing up for January showcase

A showcase for trends and an incubator for creativity, Italian lifestyle show Homi to take place once more in January

Homi, Fiera Milano’s Lifestyles Show, is scheduled to take place in fieramilano from 29 January to 1 February 2016.

It is to be a true trend incubator, able to find creative talent at the source – in design academies and quality artisanal workshops – as well as where it serves to attest to the beauty and harmony of shapes, in the objects made by the companies participating in the show.

Thus, Homi is ready to host the most interesting design ideas for the home and the individual, offering professionals a dedicated platform on the cutting-edge of tastes and trends, and delivering a showcase of stylish products.

“With Homi, we are offering up a versatile format that is renewed with each edition. It has as its main objective to highlight style and savoir-faire in every form, says Cristian Preiata, Exhibition Director of Homi.

Homi is continuing to sign agreements and partnerships to be ever more a qualified trade show tool, able to offer support to business, exhibiting companies and all of the professionals that visit.

The Lifestyles Show continues to be a reference point for associations and all of those in the industry that are focused on highlighting companies and creativity, and looking to make the most of important partnerships that combine a push toward internationalisation with attention to the value of local manufacture.

Furthermore, this year Homi is supporting the “Design Competition,” an initiative crated by the Lombardy Region in collaboration with ADI – the Industrial Design Association – targeted toward young creative people in Lombardy. The initiative is to be a journey, beginning in January and continuing through the next editions of the show.

Partnerships with industry associations in key areas (Art, Anima) are continuing in addition to special collaborations with ICE – the Italian Trade Agency – that will collaborate with HOMI in promotional activities abroad and help with allowing Italian companies to go international. A special focused will be placed on scouting activities in international markets with the objective being to get an even more specialised selection of buyers, which is something that is the true “value add” of the trade show.

Specifically, the markets involved in promoting HOMI January include European markets like France, Germany, the Netherlands, Portugal, Poland, the Czech Republic, Spain, Turkey and the United Kingdom; former Soviet territories like Azerbaijan, Belarus, Georgia, Kazakhstan, Latvia, Lithuania; Africa, specifically Algeria, Egypt, Morocco, Tunisia and South Africa, North America (Canada and the United States), South America (Chile, Colombia, Mexico), Asia (China, South Korea, Japan, Singapore, Thailand) and the Middle East (Saudi Arabia, Bahrain, the United Arab Emirates, Iran, Kuwait, Qatar, Israel).

A trend lab, a hub for new styles and a stage for international meetings. Once again, HOMI is preparing to amaze and to welcome the world to Milan.

The appointment with HOMI is from 29 January to 1 February 2016.

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