Gifts Today magazine

Homi to return in September

The eighth edition of the Lifestyle trade fair will take place September 15-17, with a focus on the nomadic lifestyle

Homi Milano, the event that shows how trends influence our daily living, returns for its eighth edition from September 15-18, 2017 at Fiera Milano. This year, the focus will be on new trends, involving household goods and personal accessories.

The lifestyle trade fair is once more first in line when it comes to proposing a unique and winning format, which presents ever-evolving styles, combining tradition and innovation, and providing numerous hints for reflection on a continuously changing world.

The new and engaging layout will ensure all visitors experience all aspects of the event, with areas dedicated to experimentation and with a focus on the latest trends and habits: from tableware to decorations, from furniture to fabrics, environmental fragrances, jewellery, accessories.

Homi is the perfect showcase to find original and functional accessories with a sophisticated design, from a set of tea cups to candles to tableware, from textiles to wall decorations.

This September’s event will showcase the evolution of lifestyles. Today, with the concept of nomadic living, space and time have a different connotation. Our homes have been transformed, enriched with smart furnishings as well as portable and interconnected objects, in line with consumer demands.

Work environments are far from the rigid structure of traditional offices. Now, they are hybrid and flexible spaces, capable of adapting to a modern life philosophy, which embraces the choice of an itinerant existence and allows us to manage our job sitting at the table of a coffee bar or directly from home.

Technology has become an essential part of our everyday living, as it is always more employed in our homes and in the objects we use daily.

The trend of being always smart inside and outside our homes and sharing our lives through social networks reflects in Homi Smart, an experimental format organised in collaboration with IDILAB. This provides an opportunity to showcase concrete examples of the increasingly close relationship between design and technology, between beauty experienced through objects and shared via social networks.

During this edition, Homi Smart will take visitors on a physical and virtual journey, where they can explore new scenarios and find prototypes, projects, and ideas for those who are always on the move.

Homi is a creativity, technological, and experimental hub, which focuses on young talents, promoting the combination between the creativity of the current times and the design of the future. Design Competition – Lombardy Region’s initiative organised in collaboration with Unioncamere Lombardia and ADI, the Italian Association for the Industrial Design, will give young talent the opportunity to confront themselves with the market and design new objects for home and personal use.

Design and art crafts, research and tradition fit extremely well into initiatives like La Magnifica Forma, a project that reflects Italy's unique cultural and craft heritage, whose prestige is known and appreciated worldwide.

Numerous workshops, conferences, research labs, and talk shows will enliven Homi. It will be a highly formative moment for the industry players and visitors, as well as an opportunity to meet up and exchange views and ideas on topics dear to the Lifestyle Trade Fair.

This edition of Homi is going to focus on the tastes and aesthetics of new home furnishings, which are always more functional and in line with the new nomadic lifestyle, where barriers are overcome and technology leads the way whilst keeping an eye on tradition. 


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