Gifts Today magazine

Homi attracts 80,000+ visitors

The third edition of Italian lifestyle show HOMI attracted more than 80,000 buyers, with an increase in Russian, French and Chinese visitors

More than 80,000 (15% from outside Italy) industry professionals visited the third edition of HOMI, the show dedicated to lifestyles, which just finished in the pavilions of fieramilano in Rho, boasting the participation of 1,500 exhibitors.

Exactly a year after the introduction of the new format, HOMI is seeing success with an innovative formula for exhibitors and visitors alike, confirming the estimates previously made about this show.

In terms of foreign visitors, in addition to an ever stronger presence of Russian buyers, the presence of Turkish, French and Chinese buyers remains significant as well. It is from the Chinese buyers that we learn the most about prospects for Italian companies in the East. Italy still plays an important role as a top player in terms of how big Chinese spenders plan their budgets.

They see Italian products not just as objects of excellence in terms of quality and design but also as being symbolic of embodying traditional values in an unparalleled way as compared to the rest of the world. The Chinese seem to be most fascinated by the concept of the Italian lifestyle as interpreted with various types of products, from kitchen utensils to furnishings to all aspects of home decor. The rapid ascent of the wealthiest classes has created a demand for products and goods that is greater than what the Italian market has to offer.

“After a year and three editions – says Fiera Milano president Michele Perini – we can now talk about having conquered this challenge. HOMI is reinventing the way supply meets demand in a strategic industry with a tradition of shows that goes back more than 20 years in Italy. While we still have a ways to go, this is another step along the path to creating a true hub for the industries involved. This is why we are going forth with the same conviction to try to internationalise, and we are doing so by making connections with the most important worldwide events. We have already done this in Moscow this past October when we brought 120 exhibitors to an event with more than 8,000 visitors from around the world. We will do this again in May in New York at the same time as the prestigious ICFF - International Contemporary Furniture Fair - replicating our format with a selection of the best companies in ‘living.’ We are doing all of this as we look forward to the next edition in September, which is to take place right in the midst of Expo 2015, and then again in Russia.”

The original HOMI concept continues to gain support from the industry’s most high-level organisations. Along with our active collaborations with SMI - Sistema Moda Italia - and Federlegno, in this edition we began working with AOL - Associazione Orafi Lombardi – as well. They were among the key players in the Fashion & Jewels section. Thus we continue to grow our network of highly qualified professionals who help to keep the level of the show high – and we do this as we look to the next editions of the show.

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