Gifts Today magazine

HOMI gears up for September show

The second edition of Italian lifestyle show HOMI will deliver the finest products, say Fiera Milano

A new way of experiencing the home has changed the tastes and the habits of Italians, altering their key markets and distribution channels. Customisation, multi-cultural values and an interest in trends associated with style are the keys to this change but these are also the factors which inspired HOMI, the great project created by Fiera Milano to bring the public in contact with the new ideas in design and beauty for people and the home.

Having had a positive launch in January, HOMI is now approaching the second exhibition - scheduled at Fiera Milano from 13 to 16 September 2014 - confirming a concept which places people and new trends for the home at its centre: Italian Style is increasingly the global benchmark when it comes to elegance, form and dimension.

HOMI’s new character is expressed and confirmed for this second exhibition through its satellites on particular themes, designed to translate the concept of HOMI into a concrete experience, through settings with a strong emotional impact within a layout which integrates areas of the exhibition with new areas devoted to business, socialising and experimentation.

So, as well as the HOMI satellites – focusing on Living Habits, Home Wellness, Fragrances & Personal Care, Fashion & Jewels, Gifts & Events, Garden & Outdoor, Kid Style, Home Textiles and Hobby & Work – there are other special areas with a particular theme and function, with the aim of making any visit to the exhibition an enriching, satisfying experience.

A layout that begins with the Welcome Area, situated at the entrance to the halls, and continues with the Format Stores, an exhibition concept based on new lifestyles, offering new kinds of experience, and new suggestions for change through the products of companies from the leading product sectors as well as products from other sectors.

Two macro-areas within the exhibition area identify with the spirit of HOMI: HOMI Special, which offers innovative proposals and interesting new versions of older formulas, and HOMI Sperimenta, areas focusing on research and development, with projects and proposals from young designers and artists. Both represent the products and the product sectors of the halls where they are located, broadening and further enhancing the offering for trade professionals visiting the show.

We mustn’t forget to mention the HOMI MAKER DESIGN AWARD, the competition open to in-house production in the home decor and lifestyle sector, geared towards designers under 35 who are making their debut in the design industry. A contest organised jointly with Artex – the Centre for Artistic and Traditional Tuscan Handicrafts - which makes an important contribution to HOMI.

Finally, as well as the actual exhibition space, there are leisure areas like Area Ritual, which adds the dimension of taste and food by offering top products from the sector, and the friendly Business Lounge, a place where trade professionals and buyers can get together in a relaxing, comfortable atmosphere.

Although HOMI’s experience of style tends to focus on the exhibition, it is also complemented by collateral initiatives. In fact, in September 2014, HOMI will be introducing HOMISPHERE, a new exhibition concept, reflecting new lifestyles and focusing on such key sectors as food and wine, hospitality and contract furniture.

HOMISPHERE, which targets a market segment of people in search of taste, comfort, design and exclusiveness, is a platform which suggests innovative formats for hospitality and food, offering them to visitors with typical Italian taste and elegance in three separate exhibition itineraries, where attractive settings and inter-company relations point towards new frontiers for hospitality.

So make a note of the date of the next Italian HOMI exhibition, at Fiera Milano from 13 to 16 September 2014, ready to consolidate the achievements made so far and welcome new buyers to Milan, the city of style and fashion par excéllence.www.homimilano.com/en





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