Gifts Today magazine

Impressive visitor turnout at Ambiente India

The launch edition of Ambiente is praised for providing exposure amidst the right target audience

The first edition of Ambiente India, the new international offspring of the world’s most important consumer goods trade fair in Frankfurt, closed its doors on 21 June at Pragati Maidan with an impressive visitor turnout.

Even the sweltering Delhi heat failed to reduce the fervour for this grand launch, as the event saw 6,525 trade visitors over its three day course.

Ready for the Indian buying season, 163 companies from India, Germany, Japan, Sri Lanka and Turkey chose this platform to present their inspiring art pieces, home furnishing and décor solutions for 2014-15.

With the fair’s strategic coupling with Heimtextil India – the offspring of the world’s leading trade fair for home and contract textiles, combined with the platform’s pure business-to-business structure, the event established a firm position as a sourcing destination for the domestic home fashion industry.

Exciting collections by Jade Exports, Hide Fashion (Apparel Merchandising Co. Pvt Ltd), Princeware International Pvt Ltd, Jaipur Rugs Co Pvt Ltd, N. Ranga Rao & Sons, Linc Writing Aids Pvt Ltd, Asian Handicrafts Pvt Ltd, LTS International, Ritterwerk GmbH attracted massive visitor attention and were some of the key highlights of the fair.

Glad that the show was finally making its debut in India, Mr Rituraj Sharma, Vice President – Consumer Products, Borosil Glass Works Ltd said: “We have been a part of Ambiente in Frankfurt for a very long time. Apart from developing good contacts, it is a great place to know what’s happening in the industry. We had the same kind of experience at the Indian edition of the show and got excellent leads. With the brand’s reputation of targeting serious buyers, inquiries generated at Ambiente India are bound to result in good business. I am sure we will take part in the next edition of the show.”

Repeat participants from international editions of the fair to first-time domestic participants, both set of exhibitors appreciated the show’s potential to bring their target clientele to the show. Highly pleased with their participation, Ms Aditi Sharma, Designer and Partner, Gomaads said: “Ambiente India has brought to Gomaads the right kind of exposure. Being a newcomer, we are happy with the reception we have received for our products. The visitors are very excited about having our products at their retail stores and shopping websites from all over the country. We have also met a lot of interior designers and architects at the floor who were interested in our products.“

Reflecting the same sentiment, Mr Subhash Gujar, CEO, Opal Luxury time Products Ltd said: “We joined Ambiente India for its pure business-to- business focus, and the visitors profile has definitely matched with retail stores and volume buyers. We have already signed a good number of deals and are looking forward to a lot more after the fair gets over.“

Winners India Pvt Ltd who decided to launch their brand Varun at the show to gauge the Indian market response before their products hit the stores, was also impressed with the quality of visitors. When asked for feedback, Mr Rajesh Shettigar – VP, International Marketing said: “We have had a wonderful experience at Ambiente India. The team to begin with was very helpful and supportive throughout the process and the fair is one that cannot be missed for its target audience as well as the marketing platform that it gives us. We are very happy and will be there again next year.“

Enthralled by the range of collections and home decor solutions on display, visitors agreed that Ambiente India has the potential to bring forward Indian home decor trends and design innovations. Among them were Ms Bina, an interior designer visiting from Andhra Pradesh who said: “The interior décor segment always has new arrivals and with different companies showcasing their newest collections here, Ambiente India is surely a place to identify the latest product trends. Brands here are interesting to source from with many new comers, which makes it viable for the Indian Interior Décor segment.“

Future Retail Ltd, India’s leading retailer that operates multiple retail formats in both value and lifestyle segment also chose to visit the co-joint fairs to plan their pre-festive retailing. When asked for feedback, Ms Sheetal Shah, Assistant Manager – Design noted: “We came to source for Home Furnishings and Décor for our retail outlets, and have found a good mix of Home textiles and Interior Décor. We were very impressed with the products on showcase by some of the international brands present at both Ambiente India & Heimtextil India. The ideas and concept of complete home decor solutions were very interesting.“

Mr Chandrakant Pavadahi, an interior designer from Delhi was of the opinion that Ambiente India was a notch above other shows. He stated: “We have been in the Interior designing business for over 9 years and it is important for us to keep a track of new developments and innovations in the market. Heimtextil India & Ambiente India shows seem much better compared to other shows in this sector. The displays are very good and we are taking back a lot of fresh contacts. We will surely visit again next year.“

Messe Frankfurt’s involvement in bringing an internationally acclaimed show to India proved as an added advantage to the Indian Home Décor and Accessories sector. Happy with the way the show was organised Mr Nitin Narayan, Avantika’s Garden commented: “This is the first time we exhibited at Ambiente India and I must say the arrangements made were up to the mark.

Organisers have focused on providing a valuable experience to exhibitors and have not cut down on expenses. Our products have created interest among the right set of audience and we developed good contacts through the show.“ With several deals and interesting business contacts acquired on the show floor, exhibitor response hinted to an overall success of the fair.

Ambiente India is part of the leading international trade fair brand for consumer goods. With a parallel range of home decor products clearly categorised in the dining, living and giving sections, Ambiente India has been once again strategically scheduled during the Indian buying season and will bring together a host of innovations and home decor solutions from 24 – 26 June, 2015 at Pragati Maidan, New Delhi.

For further information about the show, please visit:

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