Gifts Today magazine

Interior Lifestyle Tokyo proves trend-setting

The 27th edition of Interior Lifestyle Tokyo, held June 14-16, comes to successful end and proves itself as a trend-setting business platform with quality visitors

Interior Lifestyle Tokyo, held from June 14-16 2017 at Tokyo Big Sight, came to a successful close after welcoming 787 exhibitors (Japan: 645, Overseas: 142) and 27,573 visitors.

This year, the show had to be held on a smaller scale due to already ongoing construction work at the fairground in anticipation of the 2020 Tokyo Olympics. Despite this, the show received excellent feedback from both exhibitors and visitors alike for providing a whole array of new contacts, projects and ideas.

Many exhibitors commented positively, and were particularly impressed with the quality of visitors they met during the three days. Many of these exhibitors were presenting their latest innovations at various zones dedicated to lifestyle concept themes. The products in these zones ranged from interior items like apparel, jewellery, arts and crafts, to high-end home electronics and food.

For example, a number of trend-setting items were presented at the Atrium Highlight area, under the theme of Wanted!. Meanwhile, the latest designs from overseas were showcased at the Global international zone, and the most popular Scandinavian brands were at the Nordic Lifestyle area.

Japanese artisanal skills with a modern touch gathered at the Japan Style zone, with the latest designs displayed under Movement. Elsewhere, work from many up-and-coming young designers were displayed at the Talents and Next areas, and an array of well-designed packaged food was exhibited at Foodist.
The Kitchen Life zone was dedicated to innovative dining items, and numerous everyday products with stylish and functional properties were promoted at Home, Accent and Everyday areas.

In particular, the Atrium Highlight, which was themed as Wanted! this year had a strong influx of people with the eye-catching western themed Wanted! posters describing the exhibitor’s various business needs and urged active communication between visitors and exhibitors.

Owing to the posters, exhibitors were able to find a number of apprentices, pop-up store venues, designers and business projects among the visitors. Thanks to the collaborating director Hiroshi Eguchi’s creative concept, the Atrium Highlight successfully supported the participants to help reach their various business goals.

Tetsuyasu Nakano, from marketing group Maruman Corp., comments: “We exhibited here to promote our new Bodoni product brand, and to source new sales channels and to enhance our brand image. We’ve attended this show before, but this year we had many more business talks and business cards. We’re extremely happy about the results.”

In terms of the international exhibitors this year, companies from 21 countries and regions joined. These included Australia, Austria, Bangladesh, Denmark, Finland, France, Germany, Hong Kong, India, Italy, Latvia, Lithuania, Mexico, the Netherlands, Portugal, Spain, Taiwan, Thailand, Tunisia, the UK and the US.

Deborah Beevor, MD of Quail Designs Ltd. (UK), spoke about her second participation: “I had exhibited as part of the British pavilion last year and as the responses were fantastic, I decided to join individually this year. The visitor quality was excellent again. As my business style is to take orders directly, I wasn’t looking for agents nor importers. There were many Japanese retailers who showed a lot of interest, and 60 per cent of those who visited my booth were repeat buyers. I believe it’s very important to continue exhibiting for a while, and I will definitely come back next year.”

The next Interior Lifestyle Tokyo will be held from May 30 to – June 1, 2018 at Tokyo Big Sight West halls 1, 2, 3, 4 and the Atrium. Sister fair IFFT/Interior Lifestyle Living will run this autumn, November 20-22, 2017 at Tokyo Big Sight West halls 1, 3, 4 and the Atrium. For updates, visit www.interior-lifestyle.com



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