Gifts Today magazine

Demand for lifestyle products in China

Interior Lifestyle China, the country’s leading platform for mid-range and high-end lifestyle products, returns this September, with a focus on unique lifestyle products

China’s leading international trade fair for the mid-range and high-end market sectors, Interior Lifestyle China, returns to Shanghai this September 22-22 following a highly successful 2015 edition.

Last year’s event saw a record 379 exhibitors from 14 countries & regions take part, with 20,610 buyers from 60 territories sourcing from a range of companies in dining, giving and living product groups. The fair will be held once again at the Shanghai New International Expo Centre from 20 – 22 September.

Speaking on the fair’s status in China, Ms Wendy Wen, Senior General Manager of Messe Frankfurt (HK) Ltd explained: “Interior Lifestyle China is the only fair of its kind in the country that focuses on the mid-range and premium sectors of the domestic household products and accessories market.

“These sectors in China have been growing in the last few years and still have more room for growth in the future, as confirmed by participants at last year’s fair and evidenced by the government’s focus on boosting domestic consumer spending, of which the fashion and design industries are a focus.”

It is well known by now the Chinese government’s efforts to re-balance its economy by boosting domestic consumption, but what is less known is that this strategy includes a focus on fashionable and high-quality goods.

This was confirmed in a ‘guiding opinion’ issued by China’s State Council, the country’s de facto cabinet, last November. It stated: “As consumer consumption changes from a pattern of imitation to one of personalisation and diversification, the development of industries related to individualised design will be promoted, especially due to younger generations preferring fashionable products and services which reflect their individuality.”

The report went on to say: “With higher income levels, consumers, especially middle-income groups, are becoming more demanding regarding product quality, and are seeking products which are superior in terms of functionality, user experience, appearance and style.”

International exhibitors at last year’s Interior Lifestyle China confirmed this future potential in the Chinese market, as well as the current demand for overseas products and brands. “There’s lots of potential in the Chinese market, especially for high-end and made in Europe or Italy products, so we’re achieving a good result here,” Mr Giuseppe Alberto Bertozzini, CEO of Italy’s TVS SpA said last September. “Our sales haven’t been affected by the economic situation as we have high-quality products for the high-end, and this fair definitely targets this sector of the market.”

British designer Oliver Hemming, who exhibited last year as well, also experienced the changing preferences of local consumers. “It’s been quite a good fair for us as we’ve been getting a lot of attention, and we’re still growing strongly in China. We’re definitely more attractive to Chinese buyers being an overseas brand, that’s what the consumers here want. And they like the quality of our products too, they want the overseas design and quality aspects.”

Interior Lifestyle China 2016 is organised by Messe Frankfurt (Shanghai) Co Ltd. Interior Lifestyle China 2016 will take place at the Shanghai New International Expo Centre from 20 – 22 September 2016.
For more information about the fair, please visit http://interior-lifestyle-china.hk.messefrankfurt.com



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