Gifts Today magazine

Interior Lifestyle China gears up for September Show

Back to the future for Interior Lifestyle China 2017 as fair returns to the Shanghai Exhibition Center, with Retail 4.0 announced as theme and pre-fair road shows to help promote exhibitors to target buyers

The 2017 edition of Interior Lifestyle China will have a ‘Back to the Future’ feel to it, as the fair returns to its old home: the Shanghai Exhibition Center. Last held at this venue in 2012, the building dates back to 1955 and was designed in the Russian and ‘Empire style’ neoclassical architecture common at that time. The ambience of the fairground, both inside and out, will match with the fair’s high-end design and lifestyle focus.

A major landmark in Shanghai, it is located close to the city centre ensuring a convenient exhibition experience for all participants. In addition to the change of venue, the fair will be held slightly earlier this year, from 14 – 16 September, to benefit from two major furniture shows occurring this week in the city.

A new venue brings a new layout, which will be as follows. The venue’s West Wing will feature the dining and kitchenware zones, the Central Hall is allocated to interior decoration, fragrance and tableware exhibitors, while the East Wing is where the chic gifts and high-end merchandising zones can be found.

As China’s only international trade fair focusing solely on mid-range and high-end interior design and lifestyle products, the fair naturally attracts a number of distinguished brands. In 2017, this includes returning brands such as Glaskoch / Leonardo, Brabantia, Felix Solingen and Alessi. Joining for the first time will be De Lai Pin which represents over 70 brands from Germany including Koziol, Bürstenhaus Redecker, Schnitzler, Triangle Tools, Rommelsbacher and Zielonka; Qdo from Denmark with its porcelain tableware; as well as JNBY Home with its range of towels, bedding sets, cushions and quilts.

Retail 4.0 announced as theme for 2017 edition
Reflecting the challenges and opportunities that the new omni-channel shopping environment is providing the industry, Retail 4.0 will be the theme of Interior Lifestyle China 2017. The retail industry in China is in the midst of tremendous transformation due to developments in big data analytics, cloud computing, Internet shopping and an emerging preference by shoppers for a seamless buying experience. Retailers are integrating online and offline shopping experiences to address this trend, examples of which will be on display at the fair for the industry to learn from.

The fair’s fringe programme in particular will be the place to discover this. Events and zones within this programme include the Theme Display Area, Retail Forum, Design Zone and the Annual Home Design Award.

Pre-fair road shows help promote exhibitors to target buyers

Starting last year, a series of road show events throughout China have been held to promote international and domestic exhibitors to potential retail partners. This year, cities have been chosen based on the consumption potential of their high-end consumer market, and include Nanjing, Shenzhen, Guangzhou, Changsha and Suzhou. Exhibitors that register for the fair still have the chance to participate in these road shows.

Interior Lifestyle China 2017 is organised by Messe Frankfurt (Shanghai) Co Ltd. For more information about the fair, visit http://interior-lifestyle-china.hk.messefrankfurt.com




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