Gifts Today magazine

Interior Lifestyle China opens today!

With 61 per cent more exhibitors, China’s leading trade fair for the mid-range and high-end household products and accessories market opens today in Shanghai, running through September 19

China’s leading trade fair for the mid-range and high-end household products and accessories market opens this Thursday in Shanghai. Interior Lifestyle China will feature 378 exhibitors from 14 countries & regions – a 61 per cent increase on 2014 – including 112 suppliers from overseas.

The 2015 edition will be the largest in the fair’s history in terms of exhibitors, offering buyers more sourcing options than ever on 20,000 sqm (gross). This increase comes about mainly from a number of exhibitors sharing booths this year.

What will also increase the range of purchasing opportunities for buyers are the new On Design Shanghai – Interior Lifestyle China “Beyond Architecture” exhibition and Theme Area by Elle Deco, which feature a number of brands and designers showcasing at the fair for the first time. Taking place from 17 – 19 September at the Shanghai New International Expo Centre, the fair includes a wide range of home and lifestyle products in three main categories: dining, giving and living.

In addition to the products on offer, the fair’s fringe programme provides participants the opportunity to discover the latest trends and market information. A special highlight this year is the new Theme Area by Elle Deco – "Sense of Life" which displays household products in terms of the sensory experiences they evoke in consumers, and involves the support of Sennheiser as a special partner.

Another new feature of the fringe programme, and organised in conjunction with the Shanghai Promotion Center for City of Design, is the On Design Shanghai – Interior Lifestyle China “Beyond Architecture” exhibition. It features displays from 30 well-known local designers, artists and architects, allowing them to showcase their work in an international product environment.

And returning again is the Home Style Award, which this year partners with world-renowned design agency iF International Forum Design in order to increase the outreach of this award, as well as bring different perspectives through the international jury which is represented by five nationalities including Austria, China, Germany, Japan and Taiwan.

Five country & region pavilions including debut Czech Republic Pavilion to feature

The French Pavilion features five exhibitors this year including Peugeot, Cessot Decoration, Deglon, Dubost and for the first time at the fair, LEGLE with its traditional French porcelain. The German Pavilion will house 10 exhibitors including Woll, Leonardo, Wesco and Fashy. And in the Italian Pavilion, Alluflon and TVS, which is a debut exhibitor, are two of the five participants. Alluflon is showcasing its German- and Italian-made aluminium, cast aluminium, non-stick, ceramic coated, cast iron and forged cookware varieties, while TVS will feature its range of non-stick cookware.

This year, the Taiwanese Pavilion is featuring for the sixth time and includes 14 exhibitors. One of these, the Taiwan Design Center, promotes creative design from Taiwan and will showcase a range of items including porcelain, ceramics, table decorations and more from Taiwanese suppliers. Kuo Yu, meanwhile, will display a range of plastic products including drink ware, barware, tableware and bathroom accessories.

For the first time at Interior Lifestyle China, a pavilion from the Czech Republic will take part, with four companies participating this year. One of these is the textile firm Grund which will exhibit their bathmats made of fine polyacrylic yarn that instantly dries and has natural antibacterial and anti-mould properties. Czech Trade Shanghai also takes part and are the country’s national export promotion organisation. They will promote a range of crystal glass products at the fair.

Dining, giving and living zones feature some of the industry’s top brands
As China’s leading trade fair targeting the mid-range and high-end sectors of the market, Interior Lifestyle China attracts some of the industry’s best brands. In the dining category, this includes the Portmeirion Group which will be showcasing its iconic British brands Portmeirion, Spode and Royal Worcester.

Kitchenspring from Taiwan returns for the second time with its Spring, Kitchenspring, SCANPAN, Trudeau and Dansk brands. Oriental New Fashion is the Chinese agent for the Foppapedretti (Italy), Lebois (Thailand), Luminarc (France), Royal (Thailand) and Molto Bella (Belgium) brands which it will bring to the fair. And debut Japanese exhibitor Balmuda will feature its innovative technology products, while compatriots Kyocera will exhibit cutlery, knives and kitchen equipment, appliances and accessories.

In the giving category this year, Keiki Kids is a distributor of trendy baby and toddler products to the Chinese market, and features at the fair for the first time with brands such as ifefactory, aden + anais, ZoLi, Sistema, Modern – twist, Zoku, MyNatural, Zoobug, UPPAbaby and BuggyLOVE. Serene House from Taiwan, meanwhile, produces a wide range of personal air care products and fragrances.

In the living category, returning for the seventh time is Genesis from China who will showcase the Timolino, Asvel and Oster brands. And two debut exhibitors feature in this category this year: Bellaluna-home from China and Nishaburi from Iran. The former features the brand Alessi, while the latter will showcase a range of carpets & rugs. And Vossen from Germany, a manufacturer of towels and bathmats, will be featuring with its co-exhibitor Casablanca from Hong Kong.

Interior Lifestyle China 2015 is organised by Messe Frankfurt (Shanghai) Co Ltd. For more information about the fair, please visit

Background information on Messe Frankfurt

Messe Frankfurt is one of the world’s leading trade fair organisers, generating around 554 million in sales and employing 2,130 people. The Messe Frankfurt Group has a global network of 29 subsidiaries and 57 international Sales Partners, allowing it to serve its customers on location in more than 160 countries. Messe Frankfurt events take place at more than 30 locations around the globe. In 2014, Messe Frankfurt organised a total of 121 trade fairs, of which more than half took place outside Germany.

Comprising an area of 592,127 square metres, Messe Frankfurt’s exhibition grounds are home to ten exhibition halls. The company also operates two congress centres. The historic Festhalle, one of the most popular venues in Germany, plays host to events of all kinds. Messe Frankfurt is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 per cent.

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