Gifts Today magazine

Intertextile Shanghai kicks off today

Well-known brands from 30 countries and regions feature under the same roof and an enhanced fringe programme provides more insights

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Asia’s leading trade event for the home textiles industry, Intertextile Shanghai Home Textiles – Autumn Edition, opens its doors today.

Due to strong feedback last year from exhibitors and buyers the show, which commences this Wednesday, will run for four days instead of three until 27 August.

“Given the relatively robust conditions in the domestic home textiles sector as well as steady demand for overseas brands, we expect that this year’s fair will be another success,” explained Wendy Wen, senior general manager of Messe Frankfurt (HK) Ltd before the fair’s opening.

“The strong international nature of the fair shows that overseas brands are still seeking out opportunities in China and Asia, and that Intertextile Shanghai is their preferred platform to do so.”

Well-known brands from 30 countries and regions
Occupying 160,000 sqm across six halls in the National Exhibition and Convention Center, the fair will feature around 1,150 exhibitors from 30 countries & regions.

International exhibitors will be located in hall 4.1 and hall 5.1 this year. Hall 5.1 features a number of editors representing over 30 brands such as Armonia di Interni, Boeme, Designers Guild, LaCanTouch and Zimmer + Rohde, while exhibitors promoting products in the Whole-Home concept will also feature in the same hall. In hall 4.1, seven overseas country & region pavilions from Belgium, India, Morocco, Pakistan, Portugal, Taiwan and Turkey feature.

Enhanced fringe programme
Continuing on from last year’s successful revamped design and trend programme, the InterDesign programme will enrich the four-day show by providing trend forecasting, conceptual designs, product demonstrations and seminars to show participants.

This year’s programme includes three parts, namely a Trend Area, Trend Concept Exhibition and Forum Space, with an intention to provide participants with the latest design & trend direction.

Four trend themes will be brought to life by a series of product demonstrations throughout the Trend Area, which has been designed by a committee led by the NellyRodiTM Agency, the internationally renowned specialists on consumer lifestyle demand. In addition, 11 famous domestic designers have utilised the products of six renowned editor brands to interpret the trend theme ’Far Away’ in the Trend Concept Exhibition.

Last but not least, a series of seminars will be held in the Forum Space, with designers and trend experts sharing their views on interior decorations, market trends and the latest technology.

Apart from the InterDesign programme, Messe Frankfurt has also cooperated with Lenzing to feature eco-friendly home textile products in the Green Zone. There will also be seminars in the digital printing seminar area in which industry players share the latest industry updates and market information.

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