Gifts Today magazine

JIA at Hong Kong Houseware Fair

Lifestyle brand JIA PLUS to be first-time attendee at the Hong Kong Houseware Fair, which opens its doors today

THe 2016 HKTDC Hong Kong Houseware Fair opens its doors today at the Hong Kong Convention and Exhibition Centre (HKCEC) and runs through April 23.

This year will mark the first time for JIA PLUS to be part of the Hong Kong Houseware Fair and featured in the Hall of Elegance (exhibition booth #1D-C14).

For most Chinese families the fondest memory of growing up is the hot steam and stove flame in the kitchen. This collective image is imprinted as a symbol of happiness. JIA Inc. infuses Chinese cultures and creative craftsmanship into gastronomy and tableware by utilising various materials to transform housewares. 

Furthermore JIA Inc. invites international designers with different diversity to collaborate and explore the new definition of oriental esthetic designs, successfully establishing JIA Inc. as the leading Chinese brand in the international housewares market, showing the world the cumulative synergy that Chinese culture has to offer.

Taking 'Culinary Art, Craft, Humanity, Living' as the theme of the trade, JIA PLUS will present cookware, tableware, tea set, and coffee pots to enable participants to experience our brand philosophy, the warmth and imagination of home.

Visit them: Booth Number: Hall of Elegance 1D-C14
Venue: Hong Kong Convention & Exhibition Centre
20-22 April (Wed - Fri)

JIA PLUS, a channel brand, throughout the core spirit of JIA. Inviting lifestyle partners among food to entertainment sectors who believe in the same philosophy, together we create multivariate designs based on shared core values, enriching the experience of six senses.

JIA PLUS is a lifestyle channel under Life& Living group. The first business unit established under life and living group was Hausco, which have had extensive experiences in OEM and ODM for international premium house-ware brands. Since 2007, Life &Living have developed the private brand ”JIA Inc.”, and operated the aesthetic lifestyle select shop “JIA PLUS”. With the advantages of our group, the profession of design, manufacture, procurement and the product planning, JIA PLUS can provide our customers with fully integrated supply services and create a win-win synergy.

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