M&O Asia 2015 set to be bigger
The second edition of Maison & Objet Asia in Singapore will feature an expanded selection of the best of high-end decoration and home fashion
This second edition of Maison & Objet Asia, due to take place in SIngapore from March 10-13, 2015, is set to feature an expanded selection of the best of high-end decoration and home fashion by prestigious brands and designers in the interior design and home decoration sectors.
The very same spirit of creativity and sophistication that characterises its Parisian mother, held twice a year, and which distinguished the first Asia edition, will continue to be evident in Maison & Objet Asia 2015.
The salon will bring together the arts of living, gather together players in the sector, decipher new trends, offer new sources of inspiration, unveil new talents, stimulate the market, promote creativity and provide a springboard for brand enhancement… all under one roof.
To reinforce their commitment to the region, the Maison & Objet Asia team embarked on its second pre-salon tour, the first was in 2013. This time, the team visited the cities of Jakarta, Seoul, Taipei, Shanghai and Beijing promoting Maison & Objet Asia to cultivate a strong Asian visitor base to the salon and to attract even more Asian brands to showcase their works.
“At Maison & Objet Asia, we are committed to being a unique platform that brings together a wide offering of brands together with a large diversity of visitors. These visitors range from retailers to buyers, from interior designers to architects, and from property developers to hotel and restaurant owners. In 2014, we had more than 13,700 visitors, with Asian visitors making up 51 per cent. As for the total number of brands in 2014, we had 272 altogether, with 30% of them from Asia. We are working towards increasing both the number of exhibiting brands as well as visitors to the show. As at October 2014, more than 180 brands have signed up and we expect more to participate in the coming months leading up to the salon,” says Philippe Brocart, managing director, Maison & Objet.
The year 2015 also marks an important milestone for Maison & Objet as it celebrates its 20th anniversary in Paris in January and will launch the first Maison & Objet Americas in Miami Beach, which will take place from 12 to 15 May.
Highlights for 2015 in the Asia edition include the staples which make up salon’s distinctive traits; Designer of the Year and Rising Asian Talents, as well as the Interior Design & Lifestyle Summit which will feature keynote addresses by renowned industry personalities and presentations on market trends.
Keynote speakers include Maison & Objet Paris 2015 Designer of the Year - Oki Sato for Nendo Studio, Maison & Objet Asia 2015 Designer of the Year - Neri & Hu and Singapore’s own President’s Design Awards winner of Designer of the Year 2013, Patrick Chia. To celebrate SG50, the last day of the Summit will be dedicated to everything in design that is Singapore.
Maison & Objet Asia is organised by SAFI and will be held from 10 to 13 March 2015 at the Marina Bay Sands Expo and Convention Centre. Maison & Objet Asia 2015 will be part of Singapore Design Week 2015, a week that celebrates the very best in design. SAFI is a subsidiary of Ateliers d’Art de France and Reed Expositions France.