Debut digital showroom at Las Vegas Market
Evergreen’s debut groundbreaking technology-driven showroom at Winter Las Vegas Market will improve and streamline customer experience
Las Vegas Market and Evergreen Enterprises today announced the launch of an innovative digital showroom (C976) to be unveiled at Winter 2016 Las Vegas Market, January 24-28, 2016, at World Market Center Las Vegas. The first of its kind in the gift industry, the Evergreen showroom will deliver a customized shopping experience and immediate access to more than 15,000 SKUs through technology provided by digital marketing agency Whereoware.
“We are excited to partner with Evergreen and honored that they will debut this new showroom model exclusively at Las Vegas Market,” said Dorothy Belshaw, president of Gift and Home Décor for International Market Centers (IMC). “From an efficiency and accessibility standpoint, harnessing the latest technology to showcase their complete product line makes great sense, and enables buyer engagement.”
Highlights of the new Evergreen showroom include more than 4,300 square feet of meeting space designed to suit buyers’ needs – including self-guided, sales representative-assisted, semi-private and private areas. Interactive, large-format digital technologies and tools will enable robust access to Evergreen’s complete product line and facilitate pre-market appointment setting and post-market follow-up. The customized platform is supported by Whereoware’s Spotlight program, a proprietary sales & marketing software.
“This will significantly streamline the buying experience while creating a dynamic presentation of our full product line,” said John Toler, president of Evergreen Enterprises. “In addition to offering real-time access to our complete product offering, the digital platform will give buyers access to our entire suite of online resources independently or with assistance from a sales representative. It’s a buyer-driven approach that aligns with our customer-centric focus, designed to be customized, agile, and responsive.”
The Winter 2016 Las Vegas Market runs Sunday, January 24 through Thursday, January 28, 2016. Permanent showrooms and casual temporaries are open Sunday to Wednesday, January 24-27, from 8am to 6pm, and Thursday, January 28, from 8am to 4pm. The Pavilions and DISCOVERIES run Sunday, January 24, from 9am to 7pm, Monday and Tuesday, January 25-26, from 9am to 6pm, and Wednesday, January 27, from 9am to 4pm (The Pavilions and DISCOVERIES are closed on Thursday, January 28). The B2 Home Furnishings temporaries are open Sunday to Wednesday, January 24-27, from 9am to 6pm, and Thursday, January 28, from 9am to 2pm.
Las Vegas Market is the leading furniture, home decor and gift marketplace in the western U.S., presenting 2,700+ gift, home décor and furniture resources in an unrivaled market destination. Las Vegas Market features thousands of gift, furniture and home décor lines, allowing for cross-category commerce among these industries. The Winter 2016 Las Vegas Market runs January 24-28, 2016, at World Market Center Las Vegas. For more information, visit www.lasvegasmarket.com.About Evergreen Enterprises, Inc.
Founded in 1993, Evergreen Enterprises, Inc. is the world leader in wholesale distribution of fine home furnishings, home & garden décor, licensed sports products and fashion accessories, helping hundreds of leading vendors market and sell their products to retail establishments worldwide. For more information, visit www.myevergreenonline.comAbout Las Vegas Market and International Market Centers, L.P.
Las Vegas Market is the most comprehensive furniture, home décor and gift market in the United States, presenting a unique cross-section of 2,700+ resources in an unrivaled market destination. With two markets each year, retailers and designers can shop a broad assortment of product from thousands of manufacturers of furniture, mattress, lighting, decorative accessories, floor coverings, home textiles, tabletop, general gift and more – delivering the most complete, cross-category wholesale tradeshow for the furniture, home décor and gift industries in the United States. For more information, visit www.lasvegasmarket.com. Find us on Facebook and Twitter.