Gifts Today magazine

Licensing Awards 2016 finalists announced

Portmeirion among companies selected as a finalist in the Best Licensed Home Décor, Tableware or Housewares range category in the 2016 awards

Take 5,000 licensed products, 130 retail buyers and a top notch football stadium. Put them all together for a busy day and the result is an impressive line-up of finalists to the Licensing Awards Product Categories (listed below).

The judging for these prestigious product category awards took place for first time at the Emirates Stadium recently. Some 5,000 licensed products were entered into the awards this year and all were put on display in their relevant categories. A record number of 130 retail buyers judged the entries, by individually selecting which five products they considered the best in each category.

Reflecting the broad retail base of licensed products, the judging panel this year included buyers from right across the retail spectrum, including those from Argos, Asda, B&M, Blackpool Pleasure Beach, Debenhams, The Entertainer Forbidden Planet, Game, GameStop, Halfords, House of Cards, John Lewis, M&Co, M&S, Matalan, Mothercare, Next, Paperchase, Paultons Park, Photobox, Primark, Sainsbury’s, Shop Direct, Smyths, Specsavers, Stanfords, Tesco, Toymaster, Truffleshuffle and WHSmith.

Commenting on the judging and the finalists, Laura Freedman-Dagg, brand manager of Brand Licensing Europe, headline sponsor of The Licensing Awards says: “We’re excited to see these finalists announced today, especially having witnessed the huge array of diverse products on show at the judging. I know that the retailers who attended as part of our Retail Mentoring Programme had a tough time choosing between some of them. A big well done from us to all of the finalists!”

Portmeirion Group were among the lineup in the category for Best Licensed Home Décor, Tableware or Housewares range, with its Vintage Kellogg’s Sunrise Collection, while The Great British Bake Off range from Wow! Stuff is also a finalist.

The winners of all the Product Award categories will be announced, along with the winners of the other award categories at the major Licensing Awards event, which will take place on Tuesday 13 September in The Great Room of the Grosvenor House Hotel. London.

Over 1,400 retailers, licensees, licensees and industry suppliers will attend the event, and almost 1,300 tickets have already been bought.

The finalists in the Retail categories have already been announced with the finalists in the property categories to be announced by the end of July.

See the list of finalists in the housewares categories below:

Best Licensed Home Décor, Tableware or Housewares Range
DC Comics Doormats from Pyramid International
The Great British Bake Off Range from Wow! Stuff
Peter Rabbit 150 Nursery Range for Mothercare from Suncrest
Star Wars X-Wing Bed from World’s Apart
Star Wars Homewares from Underground Toys
Vintage Kellogg’s Sunrise Collection from Portmeirion

Best Licensed Food or Drink Range
Batman v Superman Cakes from Finsbury Food Group
Guinness Potato Crisps from Burts Chips
J20 Frozen Smoothies from Brand of Brothers
Minions Banana Tic Tacs from Ferrero
Paul Hollywood Ready to Bake Rolls from Cork Food International
Vimto Range from Rose Confectionery

Best Licensed Giftware Range
The Gruffalo Gift Range from Kimm & Miller
Guess How Much I Love You Gift Range from Rainbow Designs
Minions Range for Claire’s from VMC Accessories
Peter Rabbit Organic Dinner Set from Enesco
The Simpsons x Skinny Gifts from Skinny Dip
Ted Baker Tour de Space and Time Collection from Wild & Wolf

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