Trade show date change
Longest-running licensing event moves forward a month from 2017
The longest-running licensing trade show – Licensing Expo – is moving forward by a month from next year in a “strategic shift”.
Show organisers UBM and sponsors international Licensing Industry Merchandisers’ Association made a joint announcement this week about the change to May 23-25, 2017, while keeping the Las Vegas venue the same.
In the statement, they said: “This strategic shift provides an opportunity for exhibitors and attendees to better leverage the time of year and the proximity of Licensing Expo to Brand Licensing Europe (BLE) in October.
“This move offers an additional month of business opportunities between UBM licensing events globally, bringing the total number of days to nearly 140, and thus insuring that exhibitors, attendees and global partners are better situated to capitalise on possibilities around the world.”
The longest consistently-running licensing trade show, this year’s Licensing Expo, over June 21-23 is the 36th event connecting the entertainment, character, fashion, art and corporate brand owners and agents with consumer goods manufacturers, licensees and retailers.
Jessica Blue, Senior Vice-President Licensing, UBM Americas: “Following feedback from the industry and partners, Licensing Expo, is moving to May 23-25 at the Mandalay Bay Convention Center.
“The new time slot ensures a consistent date for UBM Licensing customers around the world and puts some much-needed distance between Licensing Expo and E3 while providing additional time between our sister shows.”
LIMA President Charles Riotto added: “We are excited for this move and see it as a positive for our industry.
“Our members have expressed the need for timing that better fits the global business cycle, and we are pleased to be able to offer them a solution that is beneficial to the licensing community.”